Financial Alternatives, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$614,207,010
Clients
269
Advisors
8
across 2 offices
About
Financial Alternatives, Inc. advises individuals, retirement plans, business entities, trusts, estates and charitable organizations, serving both non‑high‑net‑worth and high‑net‑worth clients. The firm manages about $615 million in client assets and is run by a six‑person advisory team; it provides discretionary portfolio management and stand‑alone wealth advisory and financial planning services and may recommend unaffiliated third‑party or independent managers.
Portfolios are typically diversified across U.S. and international equities, REITs, fixed income, mutual funds and ETFs, and the firm implements long‑term, short‑term and trading strategies as appropriate, with the potential use of options and short sales. Financial Alternatives conducts ongoing supervisory reviews, offers fee‑based planning engagements, and can aggregate client-held assets on account‑reporting platforms (eMoney or similar) that include assets not managed directly by the firm.
A notable, and relatively uncommon, practice disclosed in the brochure is the firm’s handling of borrowing: it permits margin and pledged‑asset loans and includes margined account value when calculating advisory fees, while stating it does not recommend margin for investment purposes and will generally limit borrowing to specific short‑term needs. The firm also works with private investment funds, may use interval funds, and advises clients on cryptocurrency exposure through exchange‑traded securities or third‑party managers rather than making discretionary crypto purchases.
Client services
Expertise
Fee options
Wealth advisory and consulting fees may be flat fees; initial financial assessment fee generally $500
typically range from 1.00% to 0.50% on a flat or tiered rate schedule, but may be higher or lower in some cases; exact tiers not provided
Typically $300 per hour for wealth advisory and consulting services
Minimum fee: Minimum annual fee for the first year of a new client engagement; specific amount not stated Fee-only: Investment advisory fees based on AUM and/or fixed fees; no commissions accepted
Main office
See office7825 Fay Avenue, Suite 210
La Jolla CA 92037
Advisors at this office
7
Offices (2)
Most active in
Arizona · California · Colorado · New York · Tennessee · Texas · Washington
Also doing business as
Financial Alternatives · Financial Alternatives, Inc. · James Alan Freeman,Dba, Financial Alternatives
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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