Financial Alternatives, Inc. logo

Financial Alternatives, Inc.

Updated today

Client AUM

$614,207,010

Clients

269

Advisors

8

across 2 offices

About

Financial Alternatives, Inc. advises individuals, retirement plans, business entities, trusts, estates and charitable organizations, serving both non‑high‑net‑worth and high‑net‑worth clients. The firm manages about $615 million in client assets and is run by a six‑person advisory team; it provides discretionary portfolio management and stand‑alone wealth advisory and financial planning services and may recommend unaffiliated third‑party or independent managers.

Portfolios are typically diversified across U.S. and international equities, REITs, fixed income, mutual funds and ETFs, and the firm implements long‑term, short‑term and trading strategies as appropriate, with the potential use of options and short sales. Financial Alternatives conducts ongoing supervisory reviews, offers fee‑based planning engagements, and can aggregate client-held assets on account‑reporting platforms (eMoney or similar) that include assets not managed directly by the firm.

A notable, and relatively uncommon, practice disclosed in the brochure is the firm’s handling of borrowing: it permits margin and pledged‑asset loans and includes margined account value when calculating advisory fees, while stating it does not recommend margin for investment purposes and will generally limit borrowing to specific short‑term needs. The firm also works with private investment funds, may use interval funds, and advises clients on cryptocurrency exposure through exchange‑traded securities or third‑party managers rather than making discretionary crypto purchases.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Options & derivatives strategies Real estate investing

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Fee options

Fixed

Wealth advisory and consulting fees may be flat fees; initial financial assessment fee generally $500

Percentage

typically range from 1.00% to 0.50% on a flat or tiered rate schedule, but may be higher or lower in some cases; exact tiers not provided

Project-based

Typically $300 per hour for wealth advisory and consulting services

Other

Minimum fee: Minimum annual fee for the first year of a new client engagement; specific amount not stated Fee-only: Investment advisory fees based on AUM and/or fixed fees; no commissions accepted

Main office

See office

7825 Fay Avenue, Suite 210

La Jolla CA 92037

Advisors at this office

7

Most active in

Arizona · California · Colorado · New York · Tennessee · Texas · Washington

Also doing business as

Financial Alternatives · Financial Alternatives, Inc. · James Alan Freeman,Dba, Financial Alternatives

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Damon R

CFP®, Series 63, Series 66

La Jolla, CA

Financial Alternatives, Inc.

Damon Robertson is a CFP® professional at Financial Alternatives, Inc. with nine years of industry experience. His prior roles include positions at Wells Fargo Bank and JPMorgan Chase Bank. Financial Alternatives, Inc. serves a diverse client base including individuals, retirement plans, trusts, and charitable organizations. The firm manages approximately $615 million in assets through a six-person advisory team and offers discretionary portfolio management, wealth advisory, and financial planning services, employing diversified investment strategies across multiple asset classes.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Pei Shan L

CFP®

La Jolla, CA

Financial Alternatives, Inc.

Pei Shan Li is a CFP® professional with 14 years of industry experience, currently serving at Financial Alternatives, Inc. since 2010. She is based in La Jolla, CA, and works within a team of seven advisors at the firm. Financial Alternatives, Inc. provides discretionary portfolio management and wealth advisory services to individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm constructs diversified portfolios using a range of asset classes and employs various investment vehicles, including independent managers and private funds, while offering consolidated reporting and project-based consulting.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Marcelle K

CFP®, Series 66

La Jolla, CA

Financial Alternatives, Inc.

Marcelle Kako is a CFP® and holds a Series 66 license. She currently works at Financial Alternatives, Inc. and has experience across several roles, including positions at Independent Investment Bankers, San Diego State University, and with Senator Joel Anderson. Financial Alternatives, Inc. serves a diverse client base including individuals, retirement plans, business entities, trusts, estates, and charitable organizations. The six-person team manages approximately $615 million in assets, offering discretionary portfolio management, wealth advisory, and financial planning services with diversified investment strategies.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Christopher J

CFP®, CFA®, Series 65

La Jolla, CA

Financial Alternatives, Inc.

Christopher Jaccard is a CFP®, CFA®, and Series 65 professional with 21 years of industry experience. He has been with Financial Alternatives, Inc. in La Jolla, CA since 2002. Financial Alternatives, Inc. provides discretionary portfolio management and wealth advisory services to individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm constructs diversified portfolios across various asset classes and offers project-based consulting, including late-stage college funding, while employing third-party managers and private funds when appropriate.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Connor M

Series 65

La Jolla, CA

Financial Alternatives, Inc.

Connor Mac Kenzie is a financial advisor at Financial Alternatives, Inc. with a Series 65 designation and one year of industry experience. Prior to joining the firm, he spent 15 years in private and public education and four years at UCSD. Financial Alternatives, Inc. provides discretionary portfolio management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm constructs diversified portfolios using a range of asset classes and offers project-based consulting, including late-stage college funding.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

William T

Series 66

La Jolla, CA

Financial Alternatives, Inc.

William Tatis Flanagan is a financial advisor at Financial Alternatives, Inc. based in La Jolla, CA. He holds a Series 66 designation and has one year of experience in the industry. Prior to joining Financial Alternatives, he worked at Cetera, Cetera Wealth Services, NORTH STAR RESOURCE GROUP, PwC, and has additional experience in various roles dating back to 2015. Financial Alternatives, Inc. serves individuals, retirement plans, business entities, trusts, estates, and charitable organizations, managing approximately $615 million in client assets. The firm offers discretionary portfolio management, wealth advisory, and financial planning services through a six-person advisory team, implementing diversified investment strategies across multiple asset classes.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

Andrew H

CFP®, Series 66

Franklin, TN

Financial Alternatives, Inc.

Andrew Hoffarth is a CFP® with 14 years of experience in the financial services industry. He is currently with Financial Alternatives, Inc., where he has worked since 2021. His prior experience includes roles at Securities America Advisors, Inc., Securities America, Inc., and Essential Planning Services, LLC. Financial Alternatives, Inc. serves a range of clients including individuals, retirement plans, trusts, and charitable organizations, managing approximately $615 million in assets. The firm offers discretionary portfolio management and financial planning services through a six-person team, employing diversified investment strategies across multiple asset classes and incorporating both long-term and tactical approaches.

Private / alternative investments Options & derivatives strategies Real estate investing
user avatar

James F

CFP®, Series 63

La Jolla, CA

Financial Alternatives, Inc.

James Freeman is a CFP® professional with over 21 years of industry experience. He has been with Financial Alternatives, Inc. since 1989. The firm serves individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, and charitable organizations, offering discretionary portfolio management and wealth advisory services. Financial Alternatives, Inc. employs diversified portfolios across various asset classes and provides ongoing supervision and consolidated reporting through third-party platforms.

Private / alternative investments Options & derivatives strategies Real estate investing
View complete list of advisors at this firm
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