Financial Coach
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
FC Advisory, doing business as Financial Coach and New Wealth Project, serves two distinct retail client segments: individuals and couples who are retired or nearing retirement, and young families and emerging professionals. The firm offers modular financial plan development and ongoing plan implementation that combine financial planning with portfolio management for individual accounts.
Portfolios are custom-built around asset allocation using primarily mutual funds and ETFs, with ongoing monitoring, rebalancing, and tax-aware practices such as tax‑loss harvesting recommendations; most client accounts are managed on a discretionary basis and plans are reviewed at least annually or when material life or market events occur. FC Advisory acts as a fiduciary, follows ERISA guidance when providing retirement account advice, and relies on custodial relationships to execute trades and hold client assets.
What sets the firm apart from many peers is its dual‑brand delivery model that segments services and client experience by life stage, using a modular, planning-first workflow and a mix of human- and technology-based support. The adviser operates as a fee‑only firm, typically avoids recommending individual stocks and bonds, and provides limited advisory services for donor‑advised fund accounts with an option to assume discretionary management for larger DAF balances.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial Plan Development fees range from $2,500 to $5,000 (Financial Coach); New Wealth Project planning modules priced $500 each or $1,500 for all three.
$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.00% $2,000,000 - $3,000,000: 0.75% $3,000,000 - $5,000,000: 0.50% $5,000,000+: 0.10%
Account minimum: $2,500 Fee-only: Fee-only financial advisory firm; no commissions accepted.
Main office
940 E. Boot Rd., Suite 101
West Chester PA 19380
Advisors at this office
5
Most active in
Delaware · Florida · Maryland · New Hampshire · New Jersey · Pennsylvania · Texas
Also doing business as
Fc Advisory, LLC · Financial Coach · Mulhern Iv, Owen F. · New Wealth Project · The Financial Coach Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Jeffrey M
CFP®, Series 63, Series 66
West Chester, PA
Financial Coach
Jeffrey Mastronardo is a CFP® with 26 years of industry experience, currently advising at Financial Coach. He has held roles at FC Advisory, LLC since 2014 and LPL Financial, LLC from 2007 to 2017, and has been involved with The Financial Coach Group since 1999. He is also a licensed notary in Pennsylvania, providing this service to clients without charge. Financial Coach operates two client-facing programs tailored to retirees and near-retirees as well as young families and emerging professionals, offering customized financial planning and portfolio management primarily using mutual funds and ETFs. The firm manages accounts on a discretionary basis, conducts regular reviews, and emphasizes a dual-brand model with distinct planning options for different client demographics.
Kevin J
CFP®, Series 63, Series 65
West Chester, PA
Financial Coach
Kevin Janiec is a CFP® with 13 years of industry experience, currently serving as an advisor at Financial Coach. Prior to joining Financial Coach in 2021, he spent eight years at The Vanguard Group, Inc. Financial Coach is a team of five advisors serving individuals and couples nearing retirement as well as young families and emerging professionals. The firm provides modular financial planning combined with portfolio management, focusing on custom asset allocation using mutual funds and ETFs, with a planning-first approach that integrates human and technology support.
Michael T
CFA®, Series 63
West Chester, PA
Financial Coach
Michael Traynor is a CFA® charterholder with 26 years of industry experience. He is affiliated with Financial Coach, a team-based firm in West Chester, PA, where he has worked since 2014, including at LPL Financial and FC Advisory, LLC. Financial Coach provides financial planning and portfolio management services to retail clients at various life stages through its dual-brand model. The firm customizes portfolios using mutual funds and ETFs, manages accounts primarily on a discretionary basis, and offers distinct programs tailored to retirees and younger professionals.
Owen M
CFP®, Series 63, Series 66
West Chester, PA
Financial Coach
Owen Mulhern IV is a CFP® with 24 years of industry experience, currently serving at Financial Coach, a team-based firm in West Chester, PA. He has worked with FC Advisory, LLC since 2014 and has been associated with LPL Financial dba Financial Coach since 2007. FC Advisory, LLC provides financial planning and portfolio management to retail clients at various life stages through its dual-brand model: Financial Coach for retirees and near-retirees, and New Wealth Project for young families and emerging professionals. The firm customizes portfolios based on client goals, time horizon, and risk tolerance, primarily using mutual funds and ETFs, and offers both one-time plans and ongoing implementation services.
Meghan T
CFP®, Series 66
West Chester, PA
Financial Coach
Meghan Tait is a CFP® and Series 66-licensed advisor with 11 years of industry experience. She has been with FC Advisory, LLC and Financial Coach since 2013 and also has a background with LPL Financial. Outside of her advisory work, she serves as a field hockey coach at Saints Simon & Jude Church in West Chester, PA. FC Advisory, LLC operates under the Financial Coach and New Wealth Project brands, providing customized financial planning and portfolio management to retail clients across various life stages. The firm offers tailored programs for retirees and near-retirees as well as young families and emerging professionals, managing portfolios primarily with mutual funds and ETFs on a discretionary basis.
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