Financial Lab
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Financial Lab Inc. is a fee‑only registered adviser that provides financial planning and investment management to individuals, high‑net‑worth individuals, and corporations. Its services include comprehensive, project‑based, and ongoing financial planning, discretionary investment management, and educational offerings such as seminars, group and individual coaching, and subject‑matter expert engagements.
The firm follows asset‑allocation and Modern Portfolio Theory principles and typically implements passive investment strategies using index mutual funds and ETFs, constructing portfolios to match clients’ risk tolerance and long‑term goals. It offers discretionary portfolio management, may incorporate socially responsible/ESG options on request, and emphasizes long‑term holdings with periodic monitoring and rebalancing.
Distinctive features include the firm’s regular delivery of paid seminars, coaching, and SME consulting — activities the brochure indicates the principal allocates roughly half of trading‑hour time to — a service mix that is uncommon among peers. The firm also reports a relatively high account minimum ($500,000) while managing modest assets (about $1.4 million as of December 31, 2025), producing a small, tightly managed client roster and a practice that combines planning, education, and professional consulting.
Client services
Expertise
Occupation focus
Fee options
Comprehensive Financial Plan initial fee up to $10,000; Project-Based Financial Planning fixed fees $1,000 to $10,000; Educational Seminars $3,000 to $25,000; Coaching Sessions $5,000 to $20,000
$0 - $1,000,000: 1.25% $1,000,001 - $4,000,000: 1.00% $4,000,001 - $10,000,000: 0.75% $10,000,001+: 0.50%
$150-$300 per hour depending on team member and service
Ongoing Comprehensive Financial Planning fees $900 - $5,000 per quarter; Limited Ongoing Planning & Online Planning Software Access $100 - $200 per month
Account minimum: $500,000 Fee-only: Fixed fees for financial planning services, ranging from $100/month to $5,000 per quarter depending on service type; fixed fees for project-based planning range from $1,000 to $10,000; educational seminars fees range from $3,000 to $25,000; coaching sessions fees range from $5,000 to $20,000; Subject Matter Expert fees range from $150 to $300 per hour
Main office
215 Church Street, #205
Decatur GA 30030
Advisors at this office
1
Most active in
Georgia
Also doing business as
Financial Lab · Financial Lab Inc. · Financial Labs · Financial Labs, Inc.
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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