Financial Planning Associates, Inc. logo

Financial Planning Associates, Inc.

Updated today

Client AUM

$30,191,024

Clients

59

Advisors

1

of 2 employees

About

Financial Planning Associates, Inc. provides comprehensive personal financial planning and discretionary investment management to individuals, couples, families, trusts, estates, and qualified retirement plans, and the firm notes it can manage employer-sponsored retirement accounts. The brochure reports the firm manages roughly $30 million on behalf of about 59 clients and offers ongoing, year-long planning engagements alongside portfolio management.

The firm’s stated investment approach emphasizes managing portfolio risks through broad, efficient diversification and strategic asset allocation, using Markowitz mean‑variance optimization together with practitioner judgment. Implementation typically relies on exchange‑traded funds and market data from sources such as Morningstar and Schwab, with accounts commonly custodied at Charles Schwab Institutional and the adviser operating under limited power of attorney to make policy-driven adjustments while favoring infrequent trading.

Noteworthy aspects include a long operating history (incorporated in 1998) and leadership with a history of teaching CFP coursework and an internal standard that advisers meet a college degree, CFP certification, and about ten years’ experience. The firm highlights several operational distinctions: it can manage workplace retirement accounts via third‑party platforms (e.g., Pontera), offers a concierge‑style annual planning model with monthly payment options and no stated account minimum, does not take custody of client assets, and delegates proxy voting to clients.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Income planning

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $500,000: 1.00% annually $500,000 - $750,000: 0.75% annually $750,000 - $1,000,000: 0.35% annually $1,000,000 - $2,000,000: 0.25% annually $2,000,000 - $3,000,000: 0.03% annually $3,000,000+: 0.03% annually

Project-based

Hourly rate of $250 per hour or portion thereof for personal financial planning services when applicable.

Other

Minimum fee: Initial personal financial planning fees range from $1,860 to $5,000; subsequent review fees typically $780 ($65/month) Fee-only: Annual personal financial planning fees ($1,860 to $5,000 initial; $780 subsequent) and quarterly asset-based fees per tier schedule; no commissions or 12b-1 fees received.

Main office

300 Ozark Trail Drive, Ste 215

Ellisville MO 63011

Advisors at this office

1

Most active in

Missouri · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Carl G

CFP®

Ellisville, MO

Financial Planning Associates, Inc.

Describe the education and business background of the adviser’s principal executive officer: Carl Dwayne Goodin was born March 7, 1951, in Springfield, Missouri. He grew up in and around St. Louis, Missouri. He attended Lafayette High School in St. Louis County, MO, graduating with honors. He was conferred a BM in Education from the University of Missouri at St. Louis in May of 1973. He has completed coursework toward an MA in Finance and Economics from Webster University, St. Louis, MO. His grade point average in graduate studies is 4.0. He completed the CFP professional education program (College for Financial Planning, Denver, CO) in 1989. He continues to study, analyze, and research all matters related to personal financial planning, investments, insurance, estate planning, accounting, and taxation, generally devoting from 5 to 20 hours per week to independent study and advanced seminars. Carl D Goodin, CFP™: Having completed the education, examination, experience and ethics requirements he was awarded the CERTIFIED FINANCIAL PLANNER designation in March 1989. The Financial Planning Association: Carl Goodin has been a member in good standing of the Financial Planning Association since 1985. For many years he served on the Board of Directors of the Financial Planning Association of Greater St. Louis, serving as Director of Professional Development, Director of Public Relations, President Elect, and President. Financial services career and education: Carl Goodin began his career in finance and insurance in 1979 as an aircraft insurance (property and liability) underwriter. In 1981 he chose to continue serving the aviation community, but in a different capacity, primarily as a life and health insurance producer associated with the company now called Lincoln Financial Group. During this period his clientele expanded from those associated with aviation to include small business owners and other professionals. Also, during this period, he became interested in providing personal financial planning services not focused on life insurance sales. In 1986 he accepted an offer to be the regional manager of the UNUM non-cancelable disability income office in St. Louis, only to return to Lincoln Financial as regional manager in 1988. During this period, he successfully completed the examination requirements for the Missouri Uniform Securities license (Series 63), the Investment Company/Variable Products license (Series 6), the General Securities Representative (stock/bond broker's license, Series 7), the General Securities Principal license (stock/bond broker's supervisor, Series 24) and the CERTIFIED FINANCIAL PLANNER. Financial Planning Associates, Inc., A Registered Investment Adviser: Believing that he could offer better, more objective advice for his clients in a more independent setting, he left Lincoln Financial and incorporated Financial Planning Associates, Inc. in 1998. Carl D Goodin, Professor, College for Financial Planning: From March 1999 until July 2005 Carl served as an adjunct faculty member of the College for Financial Planning, teaching all of the required classes for CERTIFIED FINANCIAL PLANNER candidates. Those classes included: Financial Planning, Insurance, Retirement Planning, Employee Benefits, Tax Planning, Investment Planning, and Estate Planning. Carl D Goodin, Professor, University of Missouri at St. Louis: In July 2005, Carl resigned his teaching activities at the College for Financial Planning and assumed a similar teaching position as an adjunct faculty member at the University of Missouri at St. Louis, where he continued until 2015. Fee Only financial planning and investment management: In 2009 Carl Goodin voluntarily relinquished his securities and insurance licenses and terminated all associated residual benefits in the interest of offering his clients valuable, objective advice unaffected by conflicts of interest associated with commission compensation.

General retirement planning Retirement income strategy Wealth management Inherited wealth Baby Boomers (Born 1946-1964)
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)