Financial Potential Wealth Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Financial Potential Wealth Management provides advisory services to individuals, high‑net‑worth individuals, and charitable organizations, offering discretionary portfolio management for individual accounts, one‑time financial planning, and consulting on topics such as succession, philanthropic strategy, and business exit planning. The firm currently reports no assets under management and has no active advisors registered with the SEC.
FPWM documents client objectives and constraints in an Investment Policy Statement and manages portfolios on a discretionary basis using a blend of fundamental, quantitative, technical analysis and modern portfolio theory, with regular monitoring and quarterly reporting. It also offers fixed‑fee financial planning and consulting engagements (with partial advance payment) and conducts due diligence when selecting third‑party managers, including allocating to separately managed accounts or private equity funds when appropriate.
Compared with many peers, FPWM discloses an affiliation with insurance activities: supervised persons are licensed to sell insurance products and may receive commissions, which the firm identifies and documents as a potential conflict of interest while maintaining advisory fees separately. The firm also requires clients to use a particular custodian (Schwab Institutional), emphasizes the selection and oversight of other advisers as part of its services, and generally treats financial planning as a delivered, one‑time product unless additional services are contracted.
Client services
Expertise
Fee options
Fixed fees for financial planning ($1,000 to $25,000) and consulting ($1,000 to $50,000).
$1 - $249,999: 1.35% $250,000 - $499,999: 1.10% $500,000 - $999,999: 1.00% $1,000,000 - $1,999,999: 0.80% $2,000,000 - $4,999,999: 0.60% $5,000,000 - $9,999,999: 0.50% $10,000,000+: 0.40%
Insurance product sales commissions accepted by certain supervised persons who are licensed insurance agents.
$500 per hour for consulting services.
Fee-only: Negotiated fixed fees between $1,000 and $25,000 for financial planning; consulting fees negotiated between $1,000 and $50,000 at $500 per hour.
Main office
210 Washington St NW, Suite 100
Gainesville GA 30501
Advisors at this office
2
Most active in
Georgia · Louisiana
Also doing business as
Financial Potential LLC · Financial Potential Wealth Management · Financial Potential, LLC · Rich Legacy
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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