Financial Serenity, LLC

Financial Serenity, LLC provides discretionary portfolio management, financial planning, and behavior-focused financial coaching to individuals, high‑net‑worth clients, corporations, and small businesses, managing about $9.5 million in client assets. The firm also offers no‑fee educational seminars and a subscription coaching offering called “Real Money Talk,” and it administers advisory services inside annuity products when clients elect that option.

The firm manages customized portfolios on a discretionary basis and emphasizes long‑term, fundamental allocation models with ongoing monitoring and at least annual reviews; it uses Altruist Financial LLC as its sole custodian and accesses model portfolios and tax tools through Altruist’s Model Marketplace. Financial Serenity describes its coaching services as addressing behavioral issues and “financial trauma,” and it separates planning, coaching, and portfolio management as distinct service lines with negotiated fee arrangements.

Compared with many solo independent advisers, Financial Serenity discloses several less common features: the owner is a licensed insurance agent who may earn commission income on insurance sales and the firm will manage assets within annuities, it handles employer retirement plan rollover considerations and corporate clients, and it participates in Altruist’s Custodian Support and Altruist One programs that provide economic benefits tied to client assets on the Altruist platform. The firm also notes it does not vote proxies for client accounts and requires use of Altruist as custodian, arrangements the brochure identifies as potential conflicts of interest.