Financial Zen logo

Financial Zen

Updated today

Client AUM

$167,610,372

Clients

107

Advisors

2

of 4 employees

About

The firm provides financial planning and discretionary portfolio management primarily for individual and high‑net‑worth clients, delivering written or electronic comprehensive financial plans, ongoing subscription planning, and hourly engagements. It manages roughly $167.6 million for about 107 clients with a two‑advisor team and also offers participant account management for workplace accounts through a third‑party platform.

Investment strategy is centered on passive portfolio construction in line with Modern Portfolio Theory, emphasizing diversified, low‑cost index mutual funds and ETFs and asset allocation as the primary driver of return and risk. When performing investment analysis or bespoke planning work, the firm supplements its passive orientation with fundamental, technical, cyclical, and charting analyses, provides discretionary rebalancing, and issues quarterly written reports to clients.

The firm’s outreach and client education practices are notable compared with peers: it conducts announced educational seminars and public speaking engagements (including occasional pro‑bono presentations), and discloses the use of client testimonials in its advertising materials. It also recently transitioned to SEC registration and operates as a small supported practice managing substantial assets relative to its size, and one advisory team member maintains an unrelated small business offering (photography), which the brochure discloses under outside activities.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

0.25% - 0.50% annually

Project-based

Hourly financial planning fees between $200 and $800 per hour depending on complexity.

Subscriptions

Ongoing financial planning subscription fee paid monthly or semi-annually in advance, ranging from $50 to $1,500 per month.

Other

Fee-only: $1,000-$15,000 upfront onboarding fee; ongoing monthly or semi-annual fee of $50-$1,500 for financial planning services; Hourly financial planning fees from $200 to $800 per hour.

Main office

600 California Street, 11th Floor

San Francisco CA 94108

Advisors at this office

2

Most active in

California

Also doing business as

Financial Zen · Richard David Valenzi · The Financial Zen Group · The Financial Zen Group, Inc. · Valenzi, Richard David

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Amanda B

CFP®, Series 65

San Francisco, CA

Financial Zen

Amanda Bearden is a CFP® professional with three years of industry experience, currently advising at Financial Zen in San Francisco, CA. Her prior roles include positions at Pesta & Pesta Wealth Management and Carson Group. Outside of her advisory work, she operates a small photography business. Financial Zen provides financial planning and discretionary portfolio management primarily for individual and high-net-worth clients, managing approximately $167.6 million across about 107 clients with a two-advisor team. The firm’s investment approach centers on passive portfolio construction aligned with Modern Portfolio Theory, supplemented by additional analytical methods and discretionary rebalancing.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance
user avatar

Rick V

CFP®, CRPC®

San Francisco, CA

Financial Zen

We help young families conquer financial complexity. With a successful career and a family comes financial complexity - that evil villain lurking in the shadows. Left alone, he can dismantle everything you’ve built. Try to defeat him and he’ll leave you confused, frustrated and overwhelmed. You deserve a guide who can show you how to lock him up and throw away the key. For over a decade we’ve helped young families conquer financial complexity through hands-on, full-service financial planning. Our process is simple: 1) Determine if you need help 2) Create a plan together 3) Execute the plan together By defeating financial complexity, you’ll eliminate your financial anxiety. You’ll acquire confidence, gain clarity about your future and understand your finances better than you ever have. Schedule your free introductory consultation today! - http://ow.ly/UjTx30qa3Wf Or check out our website for more details - www.financialzen.com

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Planning for children with special needs Dual Income Family Parents Gen X (Born 1965-1980)
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")