Firefly Wealth Management

Firefly Wealth Management is an independent, single‑advisor registered investment adviser that focuses on serving lawyers and their families, providing discretionary portfolio management and comprehensive financial planning with no formal account minimum. The firm also recommends and may allocate client assets to third‑party managers or private equity funds after conducting due diligence.

The firm documents each client’s goals and risk tolerance in an Investment Policy Statement and generally manages accounts on a discretionary basis, employing fundamental analysis and modern portfolio theory with a long‑term trading orientation (and disclosure that margin transactions may be used). Accounts are reviewed regularly and custodial reporting is provided through the required custodians, while the adviser may engage third‑party managers as part of implementation.

Notable distinctions include a clientele limited to attorneys and a fee approach for smaller accounts that is tied to an attorney’s career stage rather than being solely percentage‑of‑AUM, and the firm’s operational requirement that clients custody assets with specific custodians (Schwab and the newly added Altruist), which the brochure discloses can yield research and other benefits to the adviser. The practice is newly established and very small in scale, managing a modest amount of client assets and reporting a minor outside business activity by the owner, factors that may affect capacity, service scope, and potential conflicts of interest.