F
Fireplace Financial Inc
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$4,500,000
Clients
19
0% high-net-worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
19
TypicalAverage account size
$236,842
About
The firm serves individual clients and provides financial planning and access to third‑party managed portfolios, offering planning on a flat‑fee, subscription, or hourly basis. It also delivers accounting, payroll, and tax‑preparation services and is licensed to sell insurance products.
Fireplace Financial typically operates on a non‑discretionary basis: it helps clients complete suitability profiles and recommends Morningstar‑managed wrap fee model portfolios or assists clients who direct their own trading. The brochure describes an investment process that draws on behavioral, charting, cyclical, fundamental and technical analysis and notes that the firm does not sponsor or directly trade the wrap‑fee portfolios it offers.
What distinguishes the firm from many peers is the combination of professional accounting/tax services (the principal holds CPA/EA credentials) alongside licensed insurance activities, both of which generate additional revenue the firm discloses as potential conflicts of interest. The firm is a newly formed registered adviser with a small, primarily non‑discretionary asset base managed through Morningstar, and its disclosures emphasize fee billing, 12b‑1 receipts, and the need for clients to compare adviser invoices with custodian statements.
Client services
Financial planning
Selection of other advisers
Expertise
Equity Recipients (RS/RSU, SOP, ESPP)
Charitable giving tax strategies
Business succession planning
General retirement planning
College savings (529s, UTMA, etc.)
Occupation focus
Executive
Founder/Business Owner
Fee options
Financial planning flat fees range from $500 to $5,000 depending on plan type; fixed-fee consulting based on $200 per hour
$0 - $500,000: Up to 1.50% total program fee $500,001 - $1,000,000: Up to 1.20% total program fee $1,000,001 - $2,000,000: Up to 1.00% total program fee $2,000,001+: Up to 0.55% total program fee
Approximately $200 per hour for consulting services and financial planning
Fee-only: Financial planning fees from $500 to $5,000 flat fee; subscription fees from $49 to $499 per month; hourly consulting fees approximately $200 per hour; fixed-fee consulting based on $200 per hour
Main office location
Fireplace Financial Inc
Murrieta CA, United States
Number of offices
1
Most active in
Fireplace Financial Inc has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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