First Financial Coaching, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$657,474,175
Clients
1,500
Advisors
14
across 9 offices
About
First Financial Coaching serves individuals, families, business owners and corporate clients, offering non-discretionary investment advisory and retirement plan consulting alongside financial education and financial analysis services. The firm commonly provides these services on a non-wrap basis and, when discretionary management is needed, arranges a co-advisory relationship with an independent manager, Matson Money, rather than managing assets directly.
FFC’s client relationships emphasize advisory oversight and client approval for transactions: the firm generally requires client consent for trades and continues to monitor asset allocation and account performance on an ongoing basis. Financial analysis and education work is offered on an hourly or fixed-fee basis instead of a packaged financial planning engagement, and cash positions are explicitly treated as an asset class in portfolio considerations.
Compared with many multi-team peers, FFC is notable for not operating primarily as a direct, in-house percentage-of-AUM portfolio manager for individual clients; compensation for discretionary management typically flows through its third‑party co-advisor with FFC receiving a portion of that revenue, and some services are billed outside the AUM model. The firm also documents formal policies on the use of artificial intelligence tools and discloses ancillary business activities (including licensed insurance sales), which bear on how advice is delivered and potential conflicts are managed.
Client services
Occupation focus
Fee options
Fixed fees generally ranging from $250 to $1,000 for financial analysis or special projects
$0 - $500,000: 2.00% $500,000 - $1,000,000: 1.00% $1,000,000 - $4,000,000: 0.75% $4,000,000+: 0.50%
$150 per hour
Fee-only: Fixed fees for financial analysis services generally ranging from $250 to $1,000, hourly fees at $150 per hour
Main office
See office144 South Main St.
Mt. Clemens MI 48043
Advisors at this office
3
Offices (9)
Buda, TX
142 Cimarron Park Loop Suite F, Buda, TX 78610
3 advisors
Mt. Clemens, MI
144 South Main St., Mt. Clemens, MI 48043
3 advisors
Harlingen, TX
1251 North Stuart Place Road, Harlingen, TX 78550
2 advisors
Belfry, KY
Belfry, KY
1 advisor
Fontana, WI
Fontana, WI
1 advisor
Harlingden, TX
Harlingden, TX
1 advisor
Murfreesboro, TN
1639 Medical Ctr. Pkwy Suite 109, Murfreesboro, TN 37129
1 advisor
North Charleston, SC
North Charleston, SC
1 advisor
Southport, NC
112 E. Moore Street Suite 5, Southport, NC 28451
1 advisor
Most active in
Arizona · California · Delaware · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington · Wisconsin
Also doing business as
Ffc · First Financial Coaching · First Financial Coaching, Inc. · Your Financial Coach, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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