First Nebraska Financial Services logo

First Nebraska Financial Services

Updated today

Client assets under management

$434,672,505

Clients

463

18% high-net-worth

Advisors

3

of 7 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

154

Very High

Average account size

$938,818

About

First Nebraska Advisory LLC provides investment management and integrated financial planning to individuals (including high‑net‑worth clients), trusts, estates, business entities, charitable organizations, and retirement plans. Services include ongoing non‑discretionary portfolio management, financial planning (included as part of investment management), and ERISA plan advisory services; the firm generally charges percentage‑of‑AUM fees and offers portfolio management for individuals similar to many peers.

The firm’s investment approach centers on strategic asset allocation using primarily mutual funds and periodic rebalancing, and it typically implements advice on a non‑discretionary basis—clients review and approve transactions rather than delegating trading authority. Adviser commonly relies on a turnkey asset management provider (FPAS) for model construction, transaction processing, and reporting, and its model portfolios make use of select mutual fund lineups (including DFA and FPAS-sponsored funds).

Distinctive aspects include the firm’s sizable AUM managed entirely on a non‑discretionary basis (approximately $458 million) and its affiliation with an insurance business, with principals engaging in insurance sales that may create additional conflicts of interest. The firm’s supervised persons also maintain broker‑dealer relationships that can produce commission income, and the reliance on FPAS’s select fund availability may affect portability of certain fund holdings if a client changes advisers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Retirement income strategy

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Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001+: Negotiated

Commissions

IARs earn commissions from sales of securities through Osaic Wealth, Inc.; advisory fees are separate and negotiable.

Main office location

First Nebraska Financial Services

202 W. 2 Nd St.

North Platte NE 69101, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Illinois · Nebraska · New Mexico · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Darrel S

Series 63, Series 65

North Platte, NE

First Nebraska Financial Services

Darrel Smith is a financial advisor at First Nebraska Financial Services with 44 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at First Nebraska Advisory LLC since 2019, following nineteen years at Royal Alliance Associates, Inc. Smith serves as a board member of the Nebraska Golf Association, participating in quarterly meetings and volunteering at golf tournaments. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily through mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis with regular reviews and rebalancing.

Wealth management Retirement income strategy
user avatar

John S

Series 63

North Platte, NE

First Nebraska Financial Services

John Smith is a financial advisor with First Nebraska Financial Services, holding a Series 63 designation and 44 years of industry experience. He has worked at First Nebraska Advisory LLC since 2019 and previously spent 19 years with Royal Alliance Associates, Inc. Smith also serves as Chairman and President of First Nebraska Financial Services, Inc. and holds a Notary Public license. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach using mutual funds and model portfolios, generally managing client accounts on a non-discretionary basis.

Wealth management Retirement income strategy
user avatar

Mitchell S

Series 63, Series 66

North Platte, NE

First Nebraska Financial Services

Mitchell Smith is a financial advisor at First Nebraska Financial Services with 15 years of industry experience. He holds Series 63 and Series 66 designations. His prior experience includes eight years at OppenheimerFunds Distributor, Inc. and ongoing roles at First Nebraska Advisory LLC and OSAIC. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to a range of clients including individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily using mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis.

Wealth management Retirement income strategy
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