First Nebraska Financial Services
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$434,672,505
Clients
463
Advisors
3
of 7 employees
About
First Nebraska Advisory LLC provides investment management and integrated financial planning to individuals (including high‑net‑worth clients), trusts, estates, business entities, charitable organizations, and retirement plans. Services include ongoing non‑discretionary portfolio management, financial planning (included as part of investment management), and ERISA plan advisory services; the firm generally charges percentage‑of‑AUM fees and offers portfolio management for individuals similar to many peers.
The firm’s investment approach centers on strategic asset allocation using primarily mutual funds and periodic rebalancing, and it typically implements advice on a non‑discretionary basis—clients review and approve transactions rather than delegating trading authority. Adviser commonly relies on a turnkey asset management provider (FPAS) for model construction, transaction processing, and reporting, and its model portfolios make use of select mutual fund lineups (including DFA and FPAS-sponsored funds).
Distinctive aspects include the firm’s sizable AUM managed entirely on a non‑discretionary basis (approximately $458 million) and its affiliation with an insurance business, with principals engaging in insurance sales that may create additional conflicts of interest. The firm’s supervised persons also maintain broker‑dealer relationships that can produce commission income, and the reliance on FPAS’s select fund availability may affect portability of certain fund holdings if a client changes advisers.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% annually $1,000,001+: Negotiated
IARs earn commissions from sales of securities through Osaic Wealth, Inc.; advisory fees are separate and negotiable.
Main office
202 W. 2nd St.
North Platte NE 69101
Advisors at this office
3
Most active in
Arizona · California · Colorado · Florida · Illinois · Nebraska · New Hampshire · New Mexico · Texas
Also doing business as
First Nebraska Advisory LLC · First Nebraska Financial Services
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Darrel S
Series 63, Series 65
North Platte, NE
First Nebraska Financial Services
Darrel Smith is a financial advisor at First Nebraska Financial Services with 44 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at First Nebraska Advisory LLC since 2019, following nineteen years at Royal Alliance Associates, Inc. Smith serves as a board member of the Nebraska Golf Association, participating in quarterly meetings and volunteering at golf tournaments. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily through mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis with regular reviews and rebalancing.
John S
Series 63
North Platte, NE
First Nebraska Financial Services
John Smith is a financial advisor with First Nebraska Financial Services, holding a Series 63 designation and 44 years of industry experience. He has worked at First Nebraska Advisory LLC since 2019 and previously spent 19 years with Royal Alliance Associates, Inc. Smith also serves as Chairman and President of First Nebraska Financial Services, Inc. and holds a Notary Public license. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach using mutual funds and model portfolios, generally managing client accounts on a non-discretionary basis.
Mitchell S
Series 63, Series 66
North Platte, NE
First Nebraska Financial Services
Mitchell Smith is a financial advisor at First Nebraska Financial Services with 15 years of industry experience. He holds Series 63 and Series 66 designations. His prior experience includes eight years at OppenheimerFunds Distributor, Inc. and ongoing roles at First Nebraska Advisory LLC and OSAIC. First Nebraska Advisory LLC provides investment management, financial planning, and ERISA plan advisory services to a range of clients including individuals, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a strategic, risk-based asset allocation approach primarily using mutual funds and model portfolios, managing client accounts mostly on a non-discretionary basis.
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