FL Group, Inc.

FL Group, Inc. serves individual and high‑net‑worth clients by recommending and facilitating access to third‑party money managers rather than directly managing or holding client assets. The firm documents client goals and restrictions, assists with onboarding and delivers required disclosures, but does not sponsor wrap fee programs or act as custodian.

FLG’s process centers on evaluating registered third‑party managers for suitability, helping clients complete paperwork, and monitoring manager performance and quarterly statements on an ongoing basis. Investment discretion, billing, and trade execution are handled by the selected managers; FLG conducts periodic reviews and maintains a Code of Ethics and supervisory procedures for its activities.

Notable features that distinguish FLG from many peers include the firm’s principal maintaining an active insurance practice (about a quarter of their time) and receiving insurance commissions, the firm’s role in selecting and referring other advisers (with disclosed referral and incentive arrangements), and the fact that FLG itself does not charge a traditional percentage‑of‑assets advisory fee but instead receives a share of fees from the third‑party managers. The principal also remains dually registered with a third‑party manager while transitioning clients, reflecting the firm’s small, recently formed structure and reliance on external managers.