FL Group, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
FL Group, Inc. serves individual and high‑net‑worth clients by recommending and facilitating access to third‑party money managers rather than directly managing or holding client assets. The firm documents client goals and restrictions, assists with onboarding and delivers required disclosures, but does not sponsor wrap fee programs or act as custodian.
FLG’s process centers on evaluating registered third‑party managers for suitability, helping clients complete paperwork, and monitoring manager performance and quarterly statements on an ongoing basis. Investment discretion, billing, and trade execution are handled by the selected managers; FLG conducts periodic reviews and maintains a Code of Ethics and supervisory procedures for its activities.
Notable features that distinguish FLG from many peers include the firm’s principal maintaining an active insurance practice (about a quarter of their time) and receiving insurance commissions, the firm’s role in selecting and referring other advisers (with disclosed referral and incentive arrangements), and the fact that FLG itself does not charge a traditional percentage‑of‑assets advisory fee but instead receives a share of fees from the third‑party managers. The principal also remains dually registered with a third‑party manager while transitioning clients, reflecting the firm’s small, recently formed structure and reliance on external managers.
Client services
Expertise
Fee options
$300 annual fee for Client Directed Accounts charged by Gradient Investments, LLC.
$0+: 2.00% (Strategic Portfolios total fee) $0+: 1.80% (Tactical Portfolios total fee) $0+: 1.70% (Allocation & Defined Outcome Portfolios total fee) $0+: 1.00% (Preservation Portfolios total fee) $0+: 1.50% (Private Wealth Portfolios total fee)
Insurance product commissions received by Investment Advisor Representatives as licensed insurance agents.
Main office
Palm Coast FL
Advisors at this office
2
Most active in
Florida
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Philip H
Series 63, Series 65
Palm Coast, FL
FL Group, Inc.
Philip Hotz II is an investment advisor representative with FL Group, Inc., holding Series 63 and Series 65 credentials and four years of industry experience. He has worked at FL Group, Inc. since 2023, with prior roles including Gradient Advisors, LLC and USFEDS. Hotz also serves as a Notary Public. FL Group, Inc. serves individual and high-net-worth clients by facilitating access to third-party money managers rather than directly managing client assets. The firm focuses on evaluating managers for suitability, assisting clients with onboarding, and monitoring performance, while investment discretion and trade execution remain with the selected managers.
Devin H
Series 65
Palm Coast, FL
FL Group, Inc.
Devin Hotz is a Series 65-licensed advisor at FL Group, Inc. in Palm Coast, Florida, with three years of industry experience. Prior to joining the firm, he was a full-time student for eight years. In addition to his advisory role, Hotz maintains an active insurance practice, dedicating part of his time to insurance and annuity product sales. FL Group, Inc. serves individual and high-net-worth clients by recommending third-party money managers rather than directly managing assets. The firm focuses on evaluating and monitoring these managers while assisting clients with onboarding and documentation.
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