Punta Gorda, FL Office

Flaharty Asset Management serves individual investors, high net worth clients, retirement plans, and other institutions through a 10-advisor team that manages roughly $901.6 million for about 1,100 client relationships. The firm offers discretionary portfolio management, financial planning, retirement plan consulting, separately managed account introductions, and a wrap-fee program under its Flaharty Investment Management Program.

Investment strategy is rooted in a top-down, strategic asset-allocation process across broad “mega” asset classes with secondary sub‑asset class tilts (for example growth vs. value and large vs. small caps), tailored to each client’s time horizon and risk tolerance and implemented with periodic reviews. The firm invests across a wide range of instruments listed in its brochure—including equities, ETFs, mutual funds, REITs, options, structured products, private placements and other alternative investments—and discloses that certain separately managed accounts may employ derivatives and leverage or involve borrowing/margin and related risks.

The brochure discloses several features that distinguish the firm from many peers: it sponsors a wrap-fee program (with a separate Wrap Brochure), discloses arrangements to compensate third‑party solicitors/promoters (including the potential for substantial referral payments), and describes receipt of transition assistance and marketing or educational support from custodians (LPL and Schwab), including access to conferences and educational materials. Those disclosure elements reflect the firm’s use of external promotional channels and custodial‑provided marketing resources and are noted as potential conflicts the firm addresses in its policies.