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FLC Capital Advisors

Updated today

Client assets under management

$813,805,466

Clients

320

57% high-net-worth

Advisors

4

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

80

High

Average account size

$2,543,142

About

FLC Capital Advisors provides asset management, investment consulting, and standalone financial planning to individuals (including high-net-worth clients), trusts, pension and corporate clients. The firm also offers wrap-fee accounts and delivers written financial plans or consultations that are typically completed within six months of engagement.

The firm manages the majority of its $822,156,813 in reported assets on a discretionary basis and uses a mix of asset-allocation strategies, fundamental analysis, mutual funds and ETFs, and third‑party manager due diligence to align portfolios with clients’ risk tolerances and time horizons. Financial planning is offered separately from portfolio management, and implementation of plan recommendations is left to the client’s discretion.

What is noteworthy in the brochure is that FLC’s representatives are registered representatives of a broker-dealer and licensed insurance agents who may accept commissions and trail fees for certain product sales, a practice the firm discloses as a potential conflict of interest. The firm also discloses an affiliation with a CPA firm that generates cross-referrals, sponsors a wrap-fee program, and maintains written arrangements for paid endorsements/testimonials and custodial/referral relationships (including participation in the Schwab Advisor Network).

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General tax planning Retirement plans for business owners (SEP, solo 401k)

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Fee options

Fixed

Flat fees not to exceed $10,000 for financial planning and consulting services

Commissions

Commission and trail fees from sale of securities and mutual funds via registered representatives

Project-based

Up to $750 per hour for financial planning and consulting services

Other

Fee-only: Hourly fees up to $750 per hour; flat fees up to $10,000 for financial planning and consulting services

Main office location

FLC Capital Advisors

44750 Village Court

Palm Desert CA 92260, United States

Number of offices

1

Most active in

Arizona · California · Florida · Nevada · New York · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon R

Series 65

Desert Hot Springs, CA

FLC Capital Advisors

Brandon Ross is a financial advisor at FLC Capital Advisors with one year of industry experience. He holds a Series 65 designation and previously worked at Bellatore Financial for nine years. FLC Capital Advisors serves individual and high-net-worth investors, trusts, retirement plans, and business entities by providing discretionary and non-discretionary asset management, financial planning, and investment consulting. The firm manages approximately $710 million in client assets and emphasizes fiduciary duties, client-specific asset allocation, and risk tolerance through a combination of strategic and tactical investment approaches.

General tax planning Retirement plans for business owners (SEP, solo 401k)
user avatar

Daniel B

Series 63, Series 65

Palm Desert, CA

FLC Capital Advisors

Daniel Brush is an investment advisor representative at FLC Capital Advisors with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with firms including Osaic Wealth, Inc. and Securities America. Outside of his advisory role, Brush is a CPA at Godecke Clark, where he prepares income tax returns, and serves as a non-public arbitrator for FINRA Dispute Resolution. FLC Capital Advisors serves individual and high-net-worth investors, trusts, retirement plans, and business entities by providing discretionary and non-discretionary asset management, standalone financial planning, and investment consulting. The firm manages approximately $710 million in client assets and emphasizes fiduciary duties, client-specific asset allocation, and risk tolerance through strategic and tactical investment approaches.

General tax planning Retirement plans for business owners (SEP, solo 401k)
user avatar

Daniel N

CFP®, Series 63, Series 66

Palm Desert, CA

FLC Capital Advisors

Daniel Neil is a CFP® with 24 years of industry experience, currently serving at FLC Capital Advisors in Palm Desert, CA. He has been with FLC Capital Advisors since 2001 and previously worked at Securities America, Inc. from 2001 to 2024. Outside of his advisory role, he assists with managing a commercial real estate property for his family. FLC Capital Advisors serves individual and high-net-worth investors, as well as trusts, retirement plans, and business entities, providing discretionary and non-discretionary asset management, financial planning, and investment consulting. The firm emphasizes fiduciary duties and client-specific asset allocation, employing both strategic and tactical approaches across various asset classes.

General tax planning Retirement plans for business owners (SEP, solo 401k)
user avatar

Max B

CFP®, Series 63, Series 65

Palm Desert, CA

FLC Capital Advisors

Max Briggs is a CFP® with 29 years of experience in the financial industry. He is the President and CEO of FLC Capital Advisors and has held leadership roles at Securities America, Inc. and Max Briggs Insurance. Briggs also serves as Chairman of the Board for First Foundation Inc. and First Foundation Bank. FLC Capital Advisors serves individual and high-net-worth investors, trusts, retirement plans, and business entities, providing discretionary and non-discretionary asset management, financial planning, and investment consulting. The firm emphasizes fiduciary responsibilities and client-specific asset allocation, managing approximately $710 million in assets with a small advisory team.

General tax planning Retirement plans for business owners (SEP, solo 401k)
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