FLFS Advisory LLC logo

FLFS Advisory LLC

Updated today

Client AUM

$153,156,823

Clients

194

Advisors

5

of 5 employees

About

FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses and pension plans, providing discretionary investment management and separate non-discretionary consulting engagements. The firm describes a discovery-based process that collects client financial data and preferences, produces a customized plan for investment implementation, and makes referrals for estate-document preparation when appropriate.

Portfolios are constructed to match each client’s objectives and risk profile, with asset-allocation models that emphasize value and momentum and with the option to use third‑party managers. FLFS monitors accounts on an ongoing basis, may rebalance or transition legacy holdings over time, and pursues cost-aware choices such as converting mutual fund share classes when feasible.

What distinguishes FLFS from many peers is its use of performance‑based fee arrangements for qualified clients (structured with a high‑water mark) and its participation in Dunham-sponsored allocation programs where performance fees may be shared with the program sponsor. The firm also offers hourly consulting as a distinct service line and discloses dual‑registration with LPL Financial and other compensation arrangements that it identifies and attempts to mitigate through disclosures and its Code of Ethics.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0+: 0.00% to 2.00% per annum (asset-based advisory fees vary by client assets) $0+: Up to 2.00% annually for Dunham Standard Asset Allocation Program (charged quarterly in arrears, based on average daily net asset value) $0+: Up to 2.00% annually for Dunham Custom Asset Allocation Program Asset Based Fee option (charged quarterly in arrears, based on average daily balance)

Project-based

$250 to $1,500 per hour

Performance-based

Performance based fees of 10% of net profits for qualified clients, payable quarterly in arrears; subject to a high water mark; also 10% of net increase for Dunham Custom Asset Allocation Program Performance Based Fee option (monthly calculation, quarterly billing), split between FLFS and DAIC

Other

Fee-only: Consulting fees charged hourly ranging from $250 to $1,500 per hour depending on complexity and scope

Main office

29 Lasalle Parkway

Victor NY 14564

Advisors at this office

5

Most active in

New Hampshire · New York

Also doing business as

Flfs Advisors LLC · Flfs Advisory LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David G

ChFC®, Series 63

Victor, NY

FLFS Advisory LLC

David Gwynn is a financial advisor with FLFS Advisory LLC, holding the ChFC® designation and Series 63 license, and has 57 years of industry experience. His work history includes roles at LPL Financial, Grove Point Investments, H. Beck, Inc., and Finger Lakes Financial Services Inc. He is also a business owner of LaSalle Associates. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans, offering discretionary investment management and non-discretionary consulting. The firm employs a discovery-based process to create customized investment plans and uses asset-allocation models focused on value and momentum, with options for third-party managers and performance-based fee arrangements for qualified clients.

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting
user avatar

Nick T

Series 66

Victor, NY

FLFS Advisory LLC

Nick Twentyfive is a financial advisor at FLFS Advisory LLC with a Series 66 credential and five years of industry experience. He previously worked at Grove Point Advisors and has ownership in N25 Fitness, a fitness-related business. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans by providing discretionary investment management and separate non-discretionary consulting. The firm uses a discovery-based process to develop customized investment plans and employs asset-allocation models emphasizing value and momentum, with options for third-party managers and performance-based fee arrangements for qualified clients.

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting
user avatar

Angela B

Series 63, Series 65

Victor, NY

FLFS Advisory LLC

Angela Babcock is a financial advisor with FLFS Advisory LLC, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. Her prior roles include positions at LPL Financial, Grove Point Investments, and H. Beck, Inc. She has involvement as a notary and holds a non-variable insurance license. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans with discretionary investment management and non-discretionary consulting. The firm employs a discovery-based process to tailor investment plans and uses asset-allocation models emphasizing value and momentum, offering performance-based fee arrangements for qualified clients.

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting
user avatar

Alan D

ChFC®, Series 63, Series 65

Victor, NY

FLFS Advisory LLC

Alan Deuel is a financial advisor at FLFS Advisory LLC with 24 years of experience in the industry. He holds the ChFC® designation along with Series 63 and Series 65 licenses. His prior roles include positions at LPL Financial, Grove Point Investments, and H. Beck, and he has been associated with Finger Lakes Financial Services since 2001. FLFS Advisory LLC serves individuals, families, trusts, charitable organizations, businesses, and pension plans by providing discretionary investment management and consulting services. The firm employs a discovery-based process to tailor investment plans to client objectives and risk profiles, utilizing value and momentum asset-allocation models and offering performance-based fee arrangements for qualified clients.

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting
user avatar

Robert G

Series 63, Series 65

Victor, NY

FLFS Advisory LLC

Robert Gwynn is a financial advisor with FLFS Advisory LLC, holding Series 63 and Series 65 credentials and 26 years of industry experience. His prior roles include positions at LPL Financial, Grove Point Investments, Grove Point Advisors, and H. Beck, Inc. Outside of advising, he is involved in coaching sports and fitness. FLFS Advisory serves individuals, families, trusts, charitable organizations, businesses, and pension plans through discretionary investment management and non-discretionary consulting. The firm uses a discovery-based process to customize investment plans aligned with client objectives, incorporating value and momentum asset-allocation strategies and offering performance-based fee arrangements for qualified clients.

General estate planning guidance Debt management Retirement income strategy Cash flow / budgeting
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)