Fluent Financial, LLC logo

Fluent Financial, LLC

Updated today

Client AUM

$323,781,109

Clients

251

Advisors

5

of 9 employees

About

Fluent Financial is a registered investment adviser that serves individuals (including high‑net‑worth clients), trusts, pension plans, and business entities. The firm manages roughly $330 million on a discretionary basis and offers asset management exclusively through wrap‑fee accounts along with financial planning and pension consulting, including participant education.

The firm manages client portfolios on an individualized basis within its wrap program and describes the use of a range of strategies—from long‑term purchases to short‑term trading—guided by fundamental, technical and cyclical analysis and periodic third‑party manager due diligence. Fluent’s brochure discloses that portfolio management may include margin (borrowing) transactions and options activity where appropriate to a client’s objectives and risk tolerance.

Noteworthy items in the brochure include its wrap‑fee‑only model combined with explicit disclosure of borrowing and derivative strategies in managed accounts and a formal offering of pension plan participant education and consulting to plan sponsors. The firm also disclosed a recent material change terminating a prior broker‑dealer relationship and directs clients to a separate Wrap Fee Program Brochure for more detail on its wrap sponsorship and program practices.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Charitable giving & philanthropy Business ownership considerations

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Fee options

Fixed

Flat fees for financial planning generally range from $1,500 to $15,000

Project-based

Hourly fees up to $450 for financial planning and pension consulting services

Other

Fee-only: Financial Planning hourly fee: $450/hour; Flat fees range from $1,500 to $15,000; Pension Consulting fees up to 1.00% of Plan assets

Main office

14800 Landmark Blvd., Suite 848

Dallas TX 75254

Advisors at this office

5

Most active in

Louisiana · New Mexico · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew P

Series 65

Dallas, TX

Fluent Financial, LLC

Matthew Pence is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding a Series 65 credential with three years of industry experience. He previously worked at Fisher Investments for six years and spent time at Wells Fargo and Off Broadway Shoe Warehouse. Fluent Financial serves individuals, including high-net-worth clients, trusts, pension plans, and business entities, managing approximately $330 million through wrap-fee accounts. The firm employs a variety of investment strategies guided by fundamental, technical, and cyclical analysis and offers pension plan participant education and consulting.

Charitable giving & philanthropy Business ownership considerations
user avatar

Madison B

Series 65

Dallas, TX

Fluent Financial, LLC

Madison Begley is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding a Series 65 designation with approximately six years of experience. Prior to joining Fluent Financial, Madison worked at Sepio Capital and has background experience in real estate and the fitness industry. Fluent Financial serves individuals, trusts, pension plans, and business entities, managing portfolios on an individualized basis within a wrap-fee program. The firm employs a range of investment strategies and offers financial planning and pension consulting, including participant education.

Charitable giving & philanthropy Business ownership considerations
user avatar

Mitchell K

CFP®, Series 63

Dallas, TX

Fluent Financial, LLC

Mitchell Kramer is a CFP® with 30 years of experience in the financial industry, currently serving at Fluent Financial, LLC in Dallas, TX. He has worked at Fluent Financial since 2005 and previously spent over a decade with LPL Financial. Outside of his advisory work, he is a driving instructor and coach for both a national auto racing association and the Porsche Club of America, and he serves on the advisory council for the Texas Tech Rawls School of Business. Fluent Financial is a registered investment adviser managing approximately $330 million on a discretionary basis for individuals, trusts, pension plans, and business entities. The firm offers asset management primarily through wrap-fee accounts, employing a range of strategies including fundamental, technical, and cyclical analysis, along with pension consulting and participant education services.

Charitable giving & philanthropy Business ownership considerations
user avatar

Ian C

Series 66, Series 63

Dallas, TX

Fluent Financial, LLC

Ian Cobb is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding Series 66 and Series 63 licenses with three years of industry experience. His prior roles include positions at GuideStone Capital Management and TD Ameritrade. Fluent Financial is a registered investment adviser managing approximately $330 million in discretionary assets, serving individuals, trusts, pension plans, and business entities. The firm offers asset management exclusively through wrap-fee accounts and provides financial planning and pension consulting, including participant education, using a range of investment strategies tailored to client objectives.

Charitable giving & philanthropy Business ownership considerations
user avatar

Ethan M

Series 65

Dallas, TX

Fluent Financial, LLC

Ethan Mayo is a financial advisor at Fluent Financial, LLC in Dallas, TX, holding a Series 65 credential. He has one year of industry experience, including prior roles at Private Client Services and Fidelity Investments. Mayo’s background includes diverse work experience outside finance, such as roles in property management, fitness, and hospitality. Fluent Financial serves individuals, trusts, pension plans, and business entities, managing approximately $330 million on a discretionary basis. The firm offers asset management through wrap-fee accounts and provides financial planning and pension consulting, employing a range of investment strategies guided by fundamental, technical, and cyclical analysis.

Charitable giving & philanthropy Business ownership considerations
View complete list of advisors at this firm
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