Focus Advisory, Ltd.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Focus Advisory, Ltd. d/b/a Focus Trustee provides discretionary investment management, wealth management and financial planning services to individuals, trusts, and estates, and also offers trustee and custodial services. Although the firm states a typical minimum relationship size of $1,000,000, its Form ADV reports $402,000 in discretionary assets and currently lists no individual clients on the ADV.
The firm’s investment process combines Modern Portfolio Theory with fundamental analysis to build largely long‑term portfolios that emphasize ETFs and low‑cost, diversified mutual funds, while retaining flexibility to hold individual stocks or bonds and to trade for rebalancing or tax reasons. Focus Trustee implements strategies through qualified custodians and routinely evaluates legacy holdings for fit and tax considerations as part of ongoing portfolio oversight.
Distinctive features include the firm’s ability to serve as trustee for client accounts — a role that places it in a custodial position subject to an annual surprise examination and a separate trustee fee schedule — and the principal’s cross‑disciplinary background (CPA/PFS, CFP certification and a law degree) and recent institutional trustee experience, which inform fiduciary and tax/legal considerations in its advice. The advisor maintains an institutional relationship with a major custodian (Schwab) and receives related economic benefits, which the firm discloses and that may influence custody recommendations.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.75% annually $3,000,001+: 0.50% annually
Account minimum: $1,000,000 Fee-only: Wealth management fees based on tiered percentage of assets under management
Main office
Gainesville GA
Advisors at this office
1
Most active in
Georgia
Also doing business as
Focus Advisory, Ltd. · Focus Trustee
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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