Ford Financial Advisors, Limited
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Ford Financial Advisors, Limited provides comprehensive financial advisory services to individuals and small businesses, including financial planning, quantitative portfolio analysis, and ongoing non-discretionary investment management. The firm states it places no account size minimum and encourages annual financial plans to help clients maintain a clear picture of their financial position.
Investment advice is tailored to each client’s goals, risk tolerance and time horizon, with an emphasis on long-term, diversified portfolios that rely primarily on mutual funds selected from top-quartile rankings and research sources such as Morningstar, S&P and Thompson Financial. The firm conducts periodic reviews, delivers written meeting summaries, and offers both ongoing asset-based management and consultative hourly engagements for single-issue advice.
Compared with many peers in the investment-manager category, the firm maintains an insurance broker relationship (SVNQ Insurance Marketing) and its adviser also sells life, health, disability, long-term care and Medicare-related insurance products, a separate activity disclosed as occupying a small portion of time. The firm further distinguishes itself by not accepting discretionary trading authority or custody of client assets and by having no formal broker-dealer affiliations, operating on a client-authorized trading model.
Client services
Expertise
Occupation focus
Fee options
$300 per hour for consultative advice on single issues
Minimum fee: Minimum annual fee of $2,000 for Financial Planning
Main office
Pittsburgh PA
Advisors at this office
1
Most active in
Pennsylvania
Also doing business as
Ford Financial Advisors, Limited · Rita A. Ford, Financial Advisor
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)