Formidable Asset management, LLC logo

Formidable Asset management, LLC

Updated today

Client AUM

$856,479,230

Clients

877

Advisors

13

across 4 offices

About

Formidable Asset Management is an SEC-registered, multi-advisor investment management firm that manages roughly $903 million across 16 advisors. The firm provides portfolio management, financial planning, outsourced CIO and pension consulting services and advises individuals (including high‑net‑worth clients), retirement plans, other registered investment advisers and pooled investment vehicles including investment companies.

Formidable emphasizes capital appreciation and frequently implements its strategies by allocating client assets to Exchange Traded Funds that the firm advises, using a blend of top‑down thematic research and bottom‑up fundamental and quantitative analysis; its ETF strategies may use derivatives and covered‑call techniques and its funds are generally managed actively and classified as non‑diversified. The firm offers both discretionary and non‑discretionary portfolio management, ERISA fiduciary and retirement plan management services, and a subscription model‑portfolio service delivered to other advisers.

What distinguishes Formidable from many multi‑team peers is its role as an investment company adviser and sponsor (multiple Formidable ETFs), its management of and receipt of performance‑based fees from a private fund, and its inclusion of pooled vehicle and fund‑sponsor activities among client offerings. The brochure also discloses that some advisory personnel are insurance‑licensed and that a firm principal has an ownership interest in an accounting firm; these affiliations and the firm’s receipt of advisory fees from its Funds are noted as potential conflicts that the firm says it addresses through policies and disclosures.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

0.50% to 2.00% annually (tiered based on complexity and assets under management)

Commissions

Insurance products offered by IARs on a commission basis; separate from advisory fees

Project-based

Financial planning and consulting fees typically $250 per hour; negotiable

Performance-based

Performance-based fees charged only for the Formidable Fund, LP private fund; no other clients are charged performance fees

Subscriptions

Model Portfolio Service (Formidable Series) is a subscription service with no overlay fee; platform providers may charge separate fees

Other

Fee-only: Hourly fee typically $250/hour for financial planning and consulting services; negotiable

Main office

See office

221 E. 4th Street, Suite 2850

Cincinnati OH 45202

Advisors at this office

9

Most active in

Arizona · California · Colorado · Delaware · Florida · Georgia · Illinois · Indiana · Kansas · Kentucky · Louisiana · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington

Also doing business as

Bbk Capital Partners, LLC · Formidable Asset Management, LLC · Formidable Consulting Services · Formidable Financial Services, LLC · Halo Investing · Massey Romans Capital · Numovo Advisory Services

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Timothy B

CFP®, Series 63, Series 66

Cincinnati, OH

Formidable Asset management, LLC

Timothy Begley is a CFP® with 18 years of industry experience, currently serving at Formidable Asset Management, LLC. He has worked at Fidelity Investments since 2007. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other advisers. The firm uses a combination of fundamental and quantitative analysis to manage portfolios, including proprietary ETFs and model portfolios, and offers both discretionary management and model licensing services.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

David H

CFP®, Series 63, Series 65

Cincinnati, OH

Formidable Asset management, LLC

David Henning is a CFP® with 16 years of experience in the financial industry. He has been with Formidable Asset Management, LLC since 2017 and previously worked at The Retirement Corporation of America for 12 years. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other registered investment companies and advisers. The firm employs a mix of fundamental and quantitative analysis, offering portfolio management primarily through Formidable-branded ETFs and model portfolios, and serves a range of clients including high-net-worth individuals and plan fiduciaries.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Terri C

Series 63, Series 66

Cincinnati, OH

Formidable Asset management, LLC

Terri Connelly is a financial advisor with Formidable Asset Management, LLC in Cincinnati, Ohio, holding Series 63 and Series 66 licenses and having 23 years of industry experience. She previously worked at Ameriprise Financial Services, Inc. for five years before joining Formidable Asset Management in 2020. Outside of her advisory role, she is involved as a fitness professional with the Cincinnati Sports Club. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and registered investment advisers. The firm employs a combination of fundamental and quantitative analysis, managing portfolios through Formidable-branded ETFs and model portfolios, and offers services including discretionary portfolio management, financial planning, and retirement-plan advisory under ERISA.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

David N

PFS™

Memphis, TN

Formidable Asset management, LLC

David Nanney is a PFS™ credentialed advisor with two years of experience at Formidable Asset Management, LLC and 17 years of prior experience operating his own CPA firm. He is a partner in Retriever Valet Trash Services, a local business in Memphis, where he contributes bookkeeping and CFO services. Formidable Asset Management is an SEC-registered, multi-advisor investment firm managing approximately $903 million. The firm serves individuals, retirement plans, registered investment advisers, and pooled investment vehicles, utilizing actively managed ETF strategies based on thematic research and fundamental and quantitative analysis.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Andrew A

Series 65

Cincinnati, OH

Formidable Asset management, LLC

Andrew Allwein is a financial advisor at Formidable Asset Management, LLC in Cincinnati, OH, holding a Series 65 designation with two years of industry experience. His prior roles include positions at Gibbs Insurance Associates and THOR Wealth Management. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other registered advisers, employing a combination of fundamental and quantitative analysis through Formidable-branded ETFs and model portfolios. The firm offers discretionary and non-discretionary portfolio management, financial planning, outsourced CIO services, and retirement-plan advisory under ERISA.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Krysten T

Series 65

Cincinnati, OH

Formidable Asset management, LLC

Krysten Taylor is a Series 65-licensed advisor at Formidable Asset Management, LLC with two years of industry experience. She has been with Formidable Asset Management since 2013. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other registered investment companies and advisers. The firm employs a combination of fundamental and quantitative analysis to manage portfolios, including its own family of ETFs and model portfolios, serving a range of clients through both direct management and model licensing arrangements.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

William B

Series 63

Cincinnati, OH

Formidable Asset management, LLC

William Brown is a financial advisor at Formidable Asset Management, LLC in Cincinnati, OH, holding a Series 63 designation with 25 years of industry experience. He has been with Formidable Asset Management since 2015. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other registered investment companies and advisers. The firm employs a blend of fundamental and quantitative analysis, offering portfolio management through Formidable-branded ETFs and model portfolios, along with financial planning, outsourced CIO services, and retirement-plan advisory under ERISA.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

William R

Series 66

Vero Beach, FL

Formidable Asset management, LLC

William Romans is a financial advisor at Formidable Asset Management, LLC with 27 years of industry experience. He holds a Series 66 designation and previously worked at Raymond James & Associates for 24 years, followed by shorter tenures at Wedbush Securities and BRM Investment Management. Romans serves as an unpaid board member of the Vero Beach High School Baseball Booster organization. Formidable Asset Management is an SEC-registered, multi-advisor firm managing approximately $903 million. The firm provides portfolio management, financial planning, outsourced CIO, and pension consulting services to individuals, retirement plans, registered investment advisers, and pooled investment vehicles, frequently employing actively managed ETF strategies informed by top-down and bottom-up research.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Henry B

Series 63, Series 65

Cincinnati, OH

Formidable Asset management, LLC

Henry Brightwell III is a financial advisor with Formidable Asset Management, LLC in Cincinnati, OH. He holds Series 63 and Series 65 licenses and has 31 years of industry experience, including 10 years with Formidable. Formidable Asset Management is an SEC-registered multi-advisor firm managing approximately $903 million across 16 advisors. The firm serves individuals, retirement plans, registered investment advisers, and pooled investment vehicles, employing a mix of top-down thematic research and bottom-up fundamental and quantitative analysis, with an emphasis on capital appreciation through actively managed ETFs and other strategies.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Tracy G

Series 66

Vero Beach, FL

Formidable Asset management, LLC

Tracy Germano is a financial advisor at Formidable Asset Management, LLC with 24 years of industry experience. She holds the Series 66 designation and previously worked at Wells Fargo Bank for 10 years. Formidable Asset Management provides investment advisory services to individuals, retirement plans, pooled investment vehicles, and other registered investment companies and advisers. The firm employs a combination of fundamental and quantitative analysis and offers portfolio management through Formidable-branded ETFs and model portfolios.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Michael M

Series 66

Vero Beach, FL

Formidable Asset management, LLC

Michael Massey is a financial advisor at Formidable Asset Management, LLC with 27 years of industry experience. He holds a Series 66 designation and has worked previously at Raymond James & Associates and Wedbush Securities. Outside of his advisory work, Massey is the founder and a coach for the Baseball Club of The Treasure Coast, a nonprofit organization serving youth baseball players. Formidable Asset Management is a multi-advisor firm managing approximately $903 million for individuals, retirement plans, and pooled investment vehicles. The firm employs a research-driven approach combining thematic, fundamental, and quantitative analysis, and serves as an adviser and sponsor for multiple ETFs and private funds.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Benjamin S

CFP®, ChFC®, Series 63

Cincinnati, OH

Formidable Asset management, LLC

Benjamin Siefring is a CFP® and ChFC® with 15 years of industry experience. He has been with Formidable Asset Management, LLC since 2017 and previously worked at Mass Mutual Investors Services and Massachusetts Mutual Life Insurance Company. Mr. Siefring is also a licensed insurance agent in multiple states, offering life and health insurance products. Formidable Asset Management is a multi-advisor firm managing approximately $903 million across 16 advisors. The firm serves individuals, retirement plans, and registered investment advisers through portfolio management, financial planning, and pension consulting, employing a blend of thematic research and fundamental and quantitative analysis with a focus on actively managed ETF strategies.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Adam E

CFA®, Series 63, Series 65

Cincinnati, OH

Formidable Asset management, LLC

Adam Eagleston is a CFA® charterholder and holds Series 63 and 65 licenses, with 14 years of experience in the financial industry. He has worked at Formidable Asset Management, LLC since 2019 and previously held roles at Driehaus Capital Management, LLC and Opus Capital Group, LLC. Formidable Asset Management is a multi-advisor SEC-registered firm managing approximately $903 million across 16 advisors. The firm serves individuals, retirement plans, registered investment advisers, and pooled investment vehicles, focusing on capital appreciation through actively managed ETF strategies that combine thematic research with fundamental and quantitative analysis.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)