Formidable Asset management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$856,479,230
Clients
877
Advisors
13
across 4 offices
About
Formidable Asset Management is an SEC-registered, multi-advisor investment management firm that manages roughly $903 million across 16 advisors. The firm provides portfolio management, financial planning, outsourced CIO and pension consulting services and advises individuals (including high‑net‑worth clients), retirement plans, other registered investment advisers and pooled investment vehicles including investment companies.
Formidable emphasizes capital appreciation and frequently implements its strategies by allocating client assets to Exchange Traded Funds that the firm advises, using a blend of top‑down thematic research and bottom‑up fundamental and quantitative analysis; its ETF strategies may use derivatives and covered‑call techniques and its funds are generally managed actively and classified as non‑diversified. The firm offers both discretionary and non‑discretionary portfolio management, ERISA fiduciary and retirement plan management services, and a subscription model‑portfolio service delivered to other advisers.
What distinguishes Formidable from many multi‑team peers is its role as an investment company adviser and sponsor (multiple Formidable ETFs), its management of and receipt of performance‑based fees from a private fund, and its inclusion of pooled vehicle and fund‑sponsor activities among client offerings. The brochure also discloses that some advisory personnel are insurance‑licensed and that a firm principal has an ownership interest in an accounting firm; these affiliations and the firm’s receipt of advisory fees from its Funds are noted as potential conflicts that the firm says it addresses through policies and disclosures.
Client services
Expertise
Occupation focus
Fee options
0.50% to 2.00% annually (tiered based on complexity and assets under management)
Insurance products offered by IARs on a commission basis; separate from advisory fees
Financial planning and consulting fees typically $250 per hour; negotiable
Performance-based fees charged only for the Formidable Fund, LP private fund; no other clients are charged performance fees
Model Portfolio Service (Formidable Series) is a subscription service with no overlay fee; platform providers may charge separate fees
Fee-only: Hourly fee typically $250/hour for financial planning and consulting services; negotiable
Main office
See office221 E. 4th Street, Suite 2850
Cincinnati OH 45202
Advisors at this office
9
Offices (4)
Most active in
Arizona · California · Colorado · Delaware · Florida · Georgia · Illinois · Indiana · Kansas · Kentucky · Louisiana · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington
Also doing business as
Bbk Capital Partners, LLC · Formidable Asset Management, LLC · Formidable Consulting Services · Formidable Financial Services, LLC · Halo Investing · Massey Romans Capital · Numovo Advisory Services
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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