Fortify Wealth, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Fortify Wealth serves primarily individual clients, including high‑net‑worth households, and also provides advisory services to corporations and retirement plans. The firm offers discretionary asset management, financial planning and consulting, ongoing management of variable annuity and variable life products, and fiduciary ERISA plan services (providing both 3(21) and 3(38) roles), and it conducts educational seminars and workshops.
Fortify Wealth implements portfolios using a proprietary research methodology that generates an “Approved List” and model allocations, drawing on third‑party data sources such as Morningstar, MoneyGuidePro, and Black Diamond. Portfolios are built around strategic asset allocation with periodic disciplined rebalancing, manager due diligence, and discretionary trading authority to implement client‑specific objectives; variable annuity and life accounts are reviewed on an annual basis.
Noteworthy features include the firm’s public seminars and workshops and that its investment advisor representatives are licensed insurance agents (spending up to 25% of their time on insurance activities), which the brochure discloses can introduce additional product offerings and potential conflicts of interest. The firm also emphasizes ERISA 3(38) fiduciary management and direct management of variable annuity/variable life assets, reflecting a small three‑advisor practice managing roughly $115 million across about 79 clients.
Client services
Expertise
Fee options
Financial planning flat fee: $2,000 to $10,000
$0+: 0.50% to 1.5% annually, negotiable, can exceed 2.0% +:
Financial planning hourly fee: $250-$350 per hour
Account minimum: $1,000,000 Minimum fee: Minimum fee may apply; specific amounts not stated Fee-only: Financial planning fees charged hourly ($250-$350 per hour) or flat fee ($2,000-$10,000)
Main office
106 W. Madison Avenue, Suite 240
St. Louis MO 63122
Advisors at this office
3
Most active in
Missouri · Pennsylvania · Texas
Also doing business as
Financial Resources Of St. Louis, Inc. · Fortify Wealth · Fortify Wealth, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Don M
ChFC®, Series 63, Series 65
St. Louis, MO
Fortify Wealth, Inc.
Don Mckinley is a financial advisor at Fortify Wealth, Inc. in St. Louis, MO, holding the ChFC® designation along with Series 63 and Series 65 licenses. He has 59 years of industry experience, with prior roles at Kestra Advisory Services, Kestra Investment Services, Financial Resources of St. Louis, and McKinley Financial Resources, where he continues to serve as CEO and insurance agent. Fortify Wealth serves primarily individual clients, including high-net-worth households, as well as corporations and retirement plans. The firm uses a proprietary research methodology to implement portfolios focused on strategic asset allocation, periodic rebalancing, and manager due diligence, while also offering fiduciary ERISA plan services and conducting public seminars and workshops.
Zachary W
Series 65
St. Louis, MO
Fortify Wealth, Inc.
Zachary Wagganer is a financial advisor with Fortify Wealth, Inc. in St. Louis, MO. He holds a Series 65 designation and has 13 years of industry experience. Prior to joining Fortify Wealth in 2018, he worked at Mosaic Family Wealth, LLC. Outside of his advisory role, he owns a hunting craft business called Preacher's Kid. Fortify Wealth serves individual clients, including high-net-worth households, as well as corporations and retirement plans. The firm uses a proprietary research methodology for portfolio construction, offers fiduciary ERISA plan services, and conducts educational seminars and workshops.
John M
CFP®, Series 66
St. Louis, MO
Fortify Wealth, Inc.
John McKinley is a CFP® professional with over 21 years of experience in the financial services industry. He has worked at Fortify Wealth, Inc. since 2018 and previously held roles at Kestra Advisory Services, LLC, Kestra Investment Services, Inc., and Financial Resources of St. Louis. He also serves as vice-president of McKinley Financial Resources, Inc., where he advises clients on insurance needs and coverage options. Fortify Wealth serves individual clients, including high-net-worth households, as well as corporations and retirement plans. The firm offers discretionary asset management, financial planning, fiduciary ERISA plan services, and conducts educational seminars, using a proprietary research methodology to build portfolios with disciplined rebalancing and manager due diligence.
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