Land O Lakes, FL Office

Fortitude Financial Planning LLC works with individual and high‑net‑worth clients as well as small businesses to provide comprehensive financial planning and portfolio management. Its service set includes ongoing holistic planning integrated with investment management, narrower engagements for discrete issues, hourly planning, and seasonal tax return preparation offered through a firm DBA.

The firm’s investment work is typically implemented within a Modern Portfolio Theory framework, using passive investment vehicles alongside fundamental analysis to build asset‑class exposures that match each client’s investment policy statement; investment management is offered only in conjunction with ongoing financial planning and can be managed on either a discretionary or non‑discretionary basis. Client plans are personalized around income, net worth, risk tolerance and other individual factors, and the firm monitors and reviews plans on a recurring basis.

Compared with many peers, Fortitude operates an in‑house tax preparation and accounting practice (a seasonal offering that may result in separate compensation but is optional to clients) and also conducts educational seminars and speaking engagements for groups, both of which are less common among similarly sized advisory firms. The firm also departs from the typical percentage‑of‑assets pricing model used by most advisers, instead determining ongoing fees based on client income, net worth and complexity through flat or subscription arrangements.