Fortune Capital Management LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Fortune Capital Management provides ongoing portfolio management and investment consulting to a small, diversified client base that includes individuals (including high‑net‑worth clients), retirement plans, charitable organizations, corporations, and other advisers. Services include tailored Investment Policy Statements, regular portfolio monitoring, bookkeeping and general accounting duties, and subadvisory arrangements for unaffiliated advisers.
The firm’s investment process combines charting, fundamental and technical analysis and generally concentrates on equities and ETFs (including precious‑metals ETFs), while also employing options strategies, short sales and margin trades when appropriate. Accounts are managed under written investment policies with discretionary trading authority, and the firm states it seeks fair allocation of opportunities and best execution across client accounts.
Notably, Fortune Capital accepts performance‑based fees for certain qualified clients — an uncommon practice among peer independent advisers — and discloses policies intended to address the conflicts this can create. With a modest asset base and small client roster, the firm also offers subadvisory and fee‑for‑service consulting alongside discretionary portfolio management, and its custody relationships provide access to institutional research and other third‑party services.
Client services
Expertise
Fee options
Annual fee of 2.00% of assets under management plus 20.00% performance fee on capital appreciation with high water mark
Main office
317 Monmouth Avenue
Lakewood NJ 08701
Advisors at this office
1
Most active in
New Jersey
Also doing business as
Fortune Capital Management · Fortune Capital Management LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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