Franco Financial Advisors, Inc.

Franco Financial Advisors, Inc. provides investment advisory and financial consulting services to individuals, high net worth individuals, trusts, estates and businesses, typically working with clients who meet its usual $1,000,000 relationship guideline (adjustable at the firm’s discretion). The firm manages approximately $72 million in client assets across a small client base and offers both discretionary portfolio management and hourly financial consulting engagements with tiered senior/junior/administrative rates.

The firm constructs customized portfolios using a mix of individual equities, fixed income, ETFs, mutual funds, options and, where appropriate, private hedge funds, applying fundamental, technical and cyclical analysis and generally maintaining a long-term orientation while permitting shorter-term trades for rebalancing or cash needs. Accounts are managed pursuant to client-specific investment policies and risk tolerances, and the adviser typically exercises discretionary authority over client accounts.

Distinctive features include a corporate structure under a parent company that provides investment banking and corporate finance services and an affiliated insurance brokerage, which may give rise to potential conflicts of interest since the affiliates may cross-refer clients and principals receive indirect compensation through ownership and salary. The firm also leverages its parent’s investment banking and corporate-finance capabilities in advising entrepreneurial and complex high-net-worth families—addressing matters such as estate and succession planning, liability and risk management, and aggregation of illiquid assets—and participates in an institutional custodial platform that provides technology and operational benefits.