Franklin Street Capital LLC logo

Franklin Street Capital LLC

Updated today

About

Franklin Street Capital provides discretionary investment management and related advisory services primarily to individual clients and retirement plans. The firm manages about $47.8 million for 17 clients with a two-advisor team and generally charges percentage-of-AUM fees while sometimes implementing portions of portfolios through unaffiliated independent managers.

The firm’s investment approach is based on fundamental analysis with a predominantly long-term orientation, constructing model portfolios that emphasize individual stocks and mutual funds but may also use ETFs, bonds, options, and independent managers as appropriate. Portfolios are customized to client objectives and risk tolerance, with the advisor exercising discretionary authority, ongoing monitoring, and periodic rebalancing.

Notably, despite stating it serves high-net-worth individuals, the firm’s current client roster does not include HNW clients, an uncommon profile for supported firms of this type. The Form ADV also discloses participation in an institutional custody platform that provides economic benefits to the advisor and that certain advisory personnel are licensed insurance professionals who may receive separate commission income, both of which are identified as potential conflicts of interest.

Client services

Portfolio management Selection of other advisers

Expertise

Active portfolio management Options & derivatives strategies

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

Up to 1.25% annually

Other

Fee-only: Investment advisory fees up to 1.25% annually, fees may be negotiable

Main office

Huntsville AL

Advisors at this office

2

Most active in

Alabama · Louisiana

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jay H

Series 63, Series 65

Huntsville, AL

Franklin Street Capital LLC

Jay Hoyle is a financial advisor at Franklin Street Capital LLC with 41 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. Outside of his advisory role, he serves as secretary and treasurer of the Shelby King Foundation. Franklin Street Capital LLC provides discretionary investment management and advisory services to individual clients and retirement plans, managing approximately $51 million across about 15 client relationships. The firm emphasizes customized portfolios with a focus on individual-stock strategies and applies fundamental analysis with a generally long-term orientation.

Active portfolio management Options & derivatives strategies
user avatar

Kimberly C

Series 63, Series 66

Huntsville, AL

Franklin Street Capital LLC

Kimberly Coplan is a financial advisor at Franklin Street Capital LLC with 27 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at Wells Fargo Clearing and Wells Fargo Advisors LLC. Outside of her advisory work, she is involved as a consultant in cosmetics sales with Mary Kay. Franklin Street Capital LLC provides discretionary investment management and advisory services to individual clients and retirement plans, managing approximately $50.95 million across about 15 client relationships. The firm emphasizes customized model portfolios with a focus on individual-stock strategies and combines fundamental analysis with a primarily long-term investment approach.

Active portfolio management Options & derivatives strategies
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")