Freedom Financial Advisors, LLC logo

Freedom Financial Advisors, LLC

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Client assets under management

$13,000,000

Clients

43

0% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

14

Very Low

Average account size

$302,326

About

Freedom Financial Advisors primarily serves individual clients with financial planning and portfolio management and also provides retirement plan consulting for 401(k) plans, including participant education and plan committee education services. The firm reports roughly $13 million in assets under management across about 27 clients, is staffed by three advisors, and manages client accounts on a predominantly non-discretionary basis.

Its investment process is based on fundamental analysis of businesses and uses general securities — stocks, bonds, mutual funds (including ETFs), government securities and options — with a stated preference for relatively conservative positioning and infrequent trading. Advisors tailor recommendations through client consultations, review managed accounts monthly, and obtain client approval before trading instead of exercising discretionary authority.

Noteworthy differences from many peers include an emphasis on educational services (seminar and participant-education offerings and an affiliated education business) and a material insurance affiliation: firm personnel are licensed insurance agents who sell insurance products for commissions while the adviser does not take securities commissions. The firm also refers clients to other managers for alternative investments and shares a portion of those managers’ fees, a practice that supplements its in-house management.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning General tax planning Wealth management

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Fee options

Fixed

Written financial plan fees from $200 to $3,000 depending on complexity

Percentage

$0+: 0.50% to 3.00% annually, negotiable based on size and complexity of account Not applicable+: Retirement plan consulting fee: negotiable annual fee of 2.00%, based on plan assets

Project-based

Up to $50/hour, negotiable

Other

Fee-only: Written financial plan fees range from $200 to $3,000 depending on complexity; hourly fees up to $50/hour

Main office location

Freedom Financial Advisors, LLC

1211 Jefferson Rd.

South Charleston WV 25309, United States

Number of offices

2

Most active in

West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Brian R

Series 63

South Charleston, WV

Freedom Financial Advisors, LLC

Brian Ross is a financial advisor at Freedom Financial Advisors, LLC with three years of industry experience. He holds a Series 63 designation and has prior experience at Transamerica from 2011 to 2016. Outside of advisory work, Ross is involved with Freedom Financial Insurance Group, where he sells fixed annuities and life insurance, and participates in educational services through Freedom Federal Educators. Freedom Financial Advisors primarily serves individual clients with financial planning and portfolio management, and provides retirement plan consulting for 401(k) plans. The firm employs a conservative investment approach based on fundamental analysis, emphasizes educational services, and maintains a material insurance affiliation through licensed agents.

Retirement plans for business owners (SEP, solo 401k) General retirement planning General tax planning Wealth management
user avatar

Melissa G

Series 63

South Charleston, WV

Freedom Financial Advisors, LLC

Melissa Grass is a financial advisor at Freedom Financial Advisors, LLC with three years of industry experience. She holds a Series 63 designation and has prior experience at TransAmerica. Outside of investment advising, she is the CEO of Freedom Federal Educators, a business that provides federal benefits education through webinars and other content. Freedom Financial Advisors primarily serves individual clients with financial planning and portfolio management, as well as retirement plan consulting for 401(k) plans. The firm emphasizes fundamental analysis, conservative positioning, and educational services, managing approximately $13 million in assets mostly on a non-discretionary basis.

Retirement plans for business owners (SEP, solo 401k) General retirement planning General tax planning Wealth management
user avatar

Jerry P

Series 63

South Charleston, WV

Freedom Financial Advisors, LLC

Jerry Potter is a financial advisor with Freedom Financial Advisors, LLC in South Charleston, WV, holding a Series 63 designation and 39 years of industry experience. He has operated Jerry Potter Financial since 2009 and has been with Potter & Spano Financial Group since 2018. Outside of advising, he is an independent insurance agent affiliated with multiple insurers and manages a separate life insurance and fixed annuities business. Freedom Financial Advisors primarily serves individual clients through financial planning and portfolio management, and provides retirement plan consulting for 401(k) plans. The firm emphasizes fundamental analysis, conservative investment positioning, and client education, managing approximately $13 million in assets across about 27 clients with a predominantly non-discretionary approach.

Retirement plans for business owners (SEP, solo 401k) General retirement planning General tax planning Wealth management
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