Fresh Forward

Fresh Forward provides investment management and financial planning services to individual and high‑net‑worth clients, offering continuous portfolio supervision as well as project‑based and ongoing planning engagements. The firm operates on a fee‑only basis and, when appropriate, refers clients to third‑party professionals such as attorneys, accountants, and insurance agents.

Its investment approach combines Modern Portfolio Theory with a mix of passive and active strategies, using ETFs, mutual funds, individual securities, and occasional third‑party model or sub‑advisers to implement client asset allocations. The firm tailors portfolios to clients’ goals and risk tolerances and delivers planning through both ongoing relationships and limited‑scope projects, with some planning work billed on an hourly or project basis rather than solely as a percentage of assets.

Noteworthy distinctions include an explicit practice of recommending, vetting, and monitoring Outside Managers and the use of a third‑party wrap/platform solution for certain clients, practices that are less common among peers in the investment manager category. The firm is small and recently registered with no reported assets under management in its latest filing, and its principal also maintains outside employment in tax preparation, which may affect the firm’s capacity and the mix of services offered.