Fusion Financial

Fusion Financial provides portfolio management and financial planning services primarily to individual clients and, on occasion, to small businesses and non‑profits. The firm reports managing about $2.9 million across roughly 29 client relationships and offers written comprehensive plans, annual reviews, and both discretionary and non‑discretionary account management.

The firm’s investment approach combines fundamental and technical analysis and typically uses exchange‑listed stocks, mutual funds, ETFs, bonds, stock options and, rarely, private placements; it does not use margin or other leveraged products. Accounts are monitored on a regular basis, clients may impose investment restrictions, and strategies range from passive, income‑oriented allocations to more active growth-oriented portfolios depending on client goals and risk tolerance.

A distinctive feature is that the firm’s principal also holds insurance, real‑estate broker and mortgage‑originator licenses and may implement insurance, real‑estate or mortgage recommendations for clients; such transactions generate separate commissions and are disclosed as potential conflicts of interest requiring client consent. The brochure also notes the adviser’s use of a recommended custodian that provides proprietary research tools (soft‑dollar benefits) and that insurance or other product commissions are collected in addition to advisory fees.