GEM Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$549,756,697
Clients
490
Advisors
4
of 4 employees
About
GEM Asset Management serves individual and high‑net‑worth clients as well as qualified retirement plans, charitable institutions, and foundations, providing discretionary investment management and stand‑alone financial planning. The firm reports managing roughly $628 million on a discretionary basis and also offers non‑discretionary participant advice and ERISA‑related plan consulting.
GEM implements globally diversified, target model portfolios that emphasize factor‑driven allocations—specifically size, value, and profitability premiums—and generally seeks low‑cost passive funds while selectively using active managers in less efficient sectors. For concentrated stock positions and tax‑sensitive transitions the firm allocates sleeves to unaffiliated Independent Managers using SpiderRock proprietary models (for example SRHEC, SREFR, SRCSP) and may employ option overlays and structured‑note replication; it also manages held‑away retirement accounts through a third‑party platform.
Distinctive features include a relatively small advisory team overseeing over $600 million while integrating third‑party “held‑away” account management and outsourced proprietary‑model sleeves that use derivatives and hedging techniques. The firm provides ERISA 3(21) fiduciary advice to qualified plans and participant‑level advice, and it routinely recommends a single institutional custodian platform for custody and trade execution while maintaining oversight of independent sub‑advisers.
Client services
Expertise
Fee options
Financial planning fees range from $1,000 to $6,000
$0 - $3,000,000: 0.95% annually Amounts above $3,000,000+: 0.50% annually
Fee-only: Flat fee ranging from $1,000 to $6,000 for financial planning services
Main office
261 S. Main Street
Plymouth MI 48170
Advisors at this office
4
Most active in
California · Florida · Louisiana · Michigan · Ohio · South Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Steve A
CFP®
Plymouth, MI
GEM Asset Management, LLC
Steve Alexandrowski is a CFP® professional with 15 years of industry experience, currently serving at GEM Asset Management, LLC since 2001. He is based in Plymouth, MI, and is part of a four-advisor team. GEM Asset Management serves individual and high-net-worth clients, qualified retirement plans, charitable institutions, and foundations by providing discretionary investment management and standalone financial planning. The firm employs globally diversified, factor-driven portfolios emphasizing low-cost passive funds and selectively uses active managers, integrating proprietary models and derivative strategies for complex positions and tax-sensitive transitions.
Steven S
Series 65
Plymouth, MI
GEM Asset Management, LLC
Steven Story is a Series 65 licensed advisor with eight years of industry experience, currently serving at GEM Asset Management, LLC. He has been with GEM since 2003. GEM Asset Management provides discretionary investment management and financial planning to individuals, qualified retirement plans, and charitable organizations. The firm employs globally diversified portfolios emphasizing factor exposures and generally favors low-cost passive funds while incorporating active management in certain sectors.
Lisa C
CFP®, Series 63
Plymouth, MI
GEM Asset Management, LLC
Lisa Carey is a CFP® with eight years of industry experience and has been with GEM Asset Management, LLC since 2012. She holds the Series 63 designation and works from Plymouth, MI as part of a six-advisor team. GEM Asset Management, LLC provides discretionary investment management and financial planning services to individuals, qualified retirement plans, and charitable organizations. The firm constructs globally diversified portfolios that emphasize factor exposures and combines low-cost passive funds with active management in less efficient sectors.
Bradley H
Series 65
Plymouth, MI
GEM Asset Management, LLC
Bradley Hoekstra is a financial advisor at GEM Asset Management, LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Michigan State University, NextEra Energy, and Pet Supplies Plus. GEM Asset Management provides discretionary investment management and standalone financial planning to individuals, qualified retirement plans, and charitable organizations. The firm emphasizes globally diversified, factor-based portfolios using primarily low-cost passive funds alongside active management in select sectors.
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