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Gen Y Planning

Updated today

Client AUM

$53,725,026

Clients

90

Advisors

2

of 2 employees

About

Gen Y Planning works with individual clients, families, trusts and retirement plans and reports approximately $53.7 million in assets under management across two advisors and about 90 client relationships. The firm provides individualized financial planning (broad or modular), investment consultation, and portfolio management services delivered through a third‑party platform.

The firm’s investment approach follows Modern Portfolio Theory and a passive, index‑based strategy that emphasizes diversified, low‑cost, tax‑efficient mutual funds and ETFs with periodic rebalancing. Portfolio management is implemented on a discretionary basis through the third‑party platform; the adviser assists clients with allocation model selection, investor profiling, and periodic reviews, and also offers both fixed‑fee/subscription planning engagements and an hourly planning option.

Noteworthy features include the firm’s reliance on a single external platform for discretionary portfolio management—clients who do not place assets with that platform are offered consultation rather than managed accounts—and the disclosure that the firm’s founder owns equity in the platform provider, which the firm identifies as a material conflict of interest. The firm also uses a structured planning product (an upfront setup and a multimonth subscription for ongoing support) and notes availability of the platform’s crypto portfolios (with separate platform fees), while its advisors hold CFP certification and the firm is registered to advise clients in multiple states.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.)

Demographic focus

Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing

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Fee options

Fixed

Financial planning fixed fee ranging from $4,800 to $15,000 per plan; setup fee $2,000-$4,000

Percentage

$0 - $999,999: 0.88% annually $1,000,000 - $1,999,999: 0.78% annually $2,000,000+: 0.63% annually

Project-based

$300 per hour for financial planning and investment consultation services

Subscriptions

Ongoing monthly fee ranging from $400 to $1,250 paid in advance each month

Other

Fee-only: Financial planning fixed fee ranging from $4,800 to $15,000 per plan; setup fee $2,000-$4,000; ongoing monthly fee $400 to $1,250 paid in advance; hourly fee $300 per hour

Main office

Austin TX

Advisors at this office

2

Most active in

California · Florida · Illinois · Massachusetts · Minnesota · New Jersey · New York · Pennsylvania · Texas · Washington

Also doing business as

Bera, Sophia Jozefa Carlson · Gen Y Planning · Gen Y Planning L.L.C. · Gen Y Planning LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sophia D

CFP®

Austin, TX

Gen Y Planning

Sophia Daigle is a CFP® professional with 13 years of industry experience, currently serving clients at Gen Y Planning in Austin, TX. Her prior experience includes roles at Ellevest, Inc. and operating Sophia Bera LLC, where she conducts speaking engagements and seminars on general financial planning topics. She also works as a freelance author, editor, and speaker outside of her advisory duties. Gen Y Planning serves individual clients, families, trusts, and retirement plans, managing approximately $53.7 million in assets across about 90 client relationships. The firm employs a passive, index-based investment approach grounded in Modern Portfolio Theory, utilizing a third-party platform for discretionary portfolio management and offers both fixed-fee and hourly financial planning options.

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.) Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing
user avatar

Nia S

CFP®, Series 66

Austin, TX

Gen Y Planning

Nia Saville is a CFP®-certified financial advisor with three years of industry experience, currently practicing at Gen Y Planning in Austin, TX. Her work history includes roles at Securities America, Inc. and various independent contracting and advisory positions prior to joining Gen Y Planning. Gen Y Planning serves individual clients, families, trusts, and retirement plans, managing approximately $53.7 million in assets across two advisors. The firm emphasizes a passive, index-based investment approach grounded in Modern Portfolio Theory, using a third-party platform for discretionary portfolio management and offering both fixed-fee and hourly financial planning options.

Cash flow / budgeting Debt management Retirement income strategy General tax planning College savings (529s, UTMA, etc.) Gen Y/Millennials (Born 1980-1995) Women Professionals Values-based investing
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