Generational Wealth, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Generational Wealth, Inc. advises individual and high‑net‑worth clients, providing financial planning and discretionary portfolio management alongside retirement‑plan participant education. The firm also offers non‑advisory services including tax preparation, insurance administration, and family‑office services such as client accounting and bill‑pay.
The firm constructs customized portfolios using asset‑allocation frameworks and Modern Portfolio Theory, favoring long‑term positioning with periodic rebalancing and the option to combine active and passive strategies. It operates a Gen‑Wealth Multi‑Strategy Platform on custodial platforms (e.g., Charles Schwab and Altruist) and routinely recommends and monitors third‑party Institutional Strategists (via MMC/Envestnet and the Altruist Model Marketplace) after a documented due‑diligence process.
A distinctive feature disclosed in the brochure is that some investment adviser representatives are also registered representatives of an independent broker‑dealer and/or independent life and health insurance agents, and may receive transaction‑based commissions or insurance commissions in addition to advisory fees, a potential conflict of interest the firm notes and seeks to manage. The firm likewise accepts certain client money‑movement authorizations (e.g., standing letters of authorization and bill‑pay), which create deemed custody under the Custody Rule and subject the firm to an annual surprise custody examination.
Client services
Expertise
Fee options
Fixed financial planning fee ranging from $2,500 to $10,000, negotiable
0.80% to 1.75% (management fee range, negotiable)
Commissions may be charged due to some representatives being registered representatives of a broker-dealer and insurance agents, but not detailed in this brochure
Hourly financial planning fee of $250 per hour, negotiable
Account minimum: $250,000 (may be waived at the discretion of the Advisor) Minimum fee: Minimum annual fee of $2,500 Fee-only: Financial planning fees charged on a fixed fee basis ($2,500 to $10,000) and hourly fee basis ($250/hour), both negotiable
Main office
See office244 East Main Avenue
Zeeland MI 49464
Advisors at this office
8
Offices (2)
Most active in
Arizona · Florida · Illinois · Indiana · Michigan · Pennsylvania · South Carolina · Texas · Virginia
Also doing business as
Gen Wealth Partners · Gen Wealth Partners, Inc. · Generational Wealth Management · Generational Wealth Managment · Generational Wealth, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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