Genesis

Genesis Wealth Planners is a newly registered SEC investment adviser that offers personalized financial planning and both discretionary and non‑discretionary investment management to a broad set of client types, including individuals, family offices, trusts, estates, private foundations, small business owners, and qualified retirement plans. The firm also provides retirement-plan advisory services and may recommend unaffiliated external money managers to manage portions of client assets.

The firm centers its process on a “foundational” financial planning exercise to define objectives, risk tolerance, tax and liquidity needs, and estate or legacy considerations, then constructs portfolios using mutual funds, ETFs, equities, options, corporate bonds, privately placed securities and REITs based on fundamental analysis and third‑party research. Genesis Wealth Planners describes a generally disciplined, long‑term approach while noting it will adjust allocations as client circumstances or market conditions change and will coordinate with clients’ tax or legal advisors when appropriate.

Noteworthy items in the brochure include that the firm was formed in 2026 and, at the time of filing, reported no assets under management or client accounts, a situation that is uncommon among supported firms. The disclosure also shows reliance on an external compliance provider (Dinsmore Compliance Services), notes that some advisory personnel are licensed to sell insurance and may receive commission compensation, and documents custodial support and limited start‑up financial assistance from a custodian—features the firm discloses as potential conflicts and states it seeks to manage.