Lati Capital

Lati Capital provides discretionary portfolio management to individual clients, including high‑net‑worth investors, through a proprietary online advisory platform. The firm delivers automated onboarding and personalized recommendations via a client portal and implements client accounts using model portfolios that span conservative to aggressive objectives.

The platform collects information on clients’ financial circumstances and goals to set long‑ and short‑term objectives and generate portfolio recommendations; clients invested in a model generally cannot restrict specific holdings within that model, though they may impose security‑type restrictions. Trades for platform strategies are executed through a designated custodian to support the platform’s execution technology, and uninvested cash may be placed in a tiered cash sweep program that allocates interest between clients and the firm.

Compared with many independent advisers, Lati Capital is notable for operating primarily as an internet adviser and for publishing hypothetical and model performance in its marketing materials; the brochure discloses that recipients must answer a questionnaire before such hypothetical performance is shown and that net‑of‑fee results are presented alongside gross figures. The firm also discloses execution and cash‑management arrangements (including the use of a single execution provider for certain strategies and the firm’s receipt of a portion of cash sweep interest), and maintains written policies governing advertising and conflict‑of‑interest mitigation.