GoalVest Advisory LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$644,770,114
Clients
443
Advisors
6
across 2 offices
About
GoalVest Advisory LLC primarily serves high-net-worth individuals and other accounts, including charitable organizations and pooled investment vehicles, offering discretionary portfolio management, financial planning, and subadvisory services. The brochure reports $777.6 million in assets under management and states a typical $2,000,000 minimum for portfolio management (subject to waiver).
The firm’s investment process combines fundamental equity research, quantitative analysis, modern portfolio theory and technical analysis to build client Investment Policy Statements and tailored model allocations, and it generally manages accounts on a discretionary basis. GVA describes using long‑term trading, options strategies, and regular portfolio monitoring while documenting client-specific goals, risk tolerance and restrictions in each Investment Policy Statement.
Distinctive features noted in the brochure include that GVA sponsors and advises private funds — named GoalVest Pre‑IPO Growth Fund LP I & II and specific SPVs for Dataminr and Klarna — and may receive performance‑based compensation (carried interest) from those Funds while also managing separate client accounts. The firm also discloses arrangements whereby certain team members are registered representatives of an unaffiliated broker‑dealer to facilitate direct private‑company investments, and it describes policies, disclosures and fee arrangements intended to address the resulting conflicts of interest.
Client services
Expertise
Occupation focus
Fee options
$1,000,000 - $2,999,000: 1.00% $3,000,000 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.80% $10,000,001 - $20,000,000: 0.70% $20,000,000+: 0.60%
Performance-based fees (carried interest) charged only for certain private funds, not for typical client accounts
Account minimum: $2,000,000 Fee-only: Fixed fee for financial planning between $5,000 and $15,000 depending on complexity
Main office
See office4 World Trade Center, Suite 2908
New York NY 10007
Advisors at this office
5
Offices (2)
Most active in
California · Colorado · Kansas · Massachusetts · Mississippi · Missouri · Montana · Nebraska · New Jersey · New York · Oklahoma · Texas · Wyoming
Also doing business as
Goalvest Advisory LLC · Goalvest Venture Capital
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Ashwini P
Series 65
New York, NY
GoalVest Advisory LLC
Ashwini Patil is a financial advisor at GoalVest Advisory LLC in New York, NY, with five years of industry experience. He holds a Series 65 credential and has been with GoalVest Advisory since 2018. GoalVest Advisory primarily serves high-net-worth individuals, charitable organizations, and pooled investment vehicles, offering discretionary portfolio management, financial planning, and subadvisory services. The firm combines fundamental equity research, quantitative analysis, modern portfolio theory, and technical analysis to create tailored investment strategies and generally manages accounts on a discretionary basis.
Blair C
Series 63, Series 65
New York, NY
GoalVest Advisory LLC
Blair Cohen is a financial advisor at GoalVest Advisory LLC in New York, NY, holding Series 63 and Series 65 licenses with seven years of industry experience. His career includes roles at Mizuho Securities USA LLC, Guggenheim Securities, and EY LLP. Outside of advisory work, he serves as an advisory board member for Alervio, a non-investment-related venture. GoalVest Advisory LLC serves high-net-worth individuals, charitable organizations, and pooled investment vehicles, providing discretionary portfolio management, financial planning, and subadvisory services. The firm’s investment approach integrates fundamental equity research, quantitative analysis, modern portfolio theory, and technical analysis to develop tailored Investment Policy Statements and model allocations.
Harry M
Series 63, Series 65
Dallas, TX
GoalVest Advisory LLC
Harry Martin is a financial advisor at GoalVest Advisory LLC in Dallas, TX, with 19 years of industry experience. He holds the Series 63 and Series 65 designations. Prior to joining GoalVest Advisory in 2022, Martin worked at Rim Securities LLC and Rochdale Investment Management from 2008 to 2017. GoalVest Advisory primarily serves high-net-worth individuals, charitable organizations, and pooled investment vehicles, offering discretionary portfolio management, financial planning, and subadvisory services. The firm employs a combination of fundamental equity research, quantitative analysis, modern portfolio theory, and technical analysis to develop tailored investment strategies and typically manages accounts on a discretionary basis.
Sevasti B
CFA®, Series 63
New York, NY
GoalVest Advisory LLC
Sevasti Balafas is a CFA® charterholder with 16 years of industry experience. She is currently a financial advisor at GoalVest Advisory LLC, where she has worked since 2016, and previously held roles at City National Rochdale, Rim Securities LLC, H. Beck, Inc., VWealth Advisors, and First Liberties Financial. Balafas serves as CEO of GoalVest Advisory LLC. GoalVest Advisory LLC primarily serves high-net-worth and individual clients, providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build long-term, client-specific portfolios and also sponsors private pooled investment vehicles.
Chen L
CFA®, Series 63, Series 66
New York, NY
GoalVest Advisory LLC
Chen Li is a CFA® charterholder with six years of industry experience, currently serving as an advisor at GoalVest Advisory LLC since 2024. Prior to joining GoalVest, Chen worked at Goldman Sachs for five years and has experience with The Ayco Company LP. Outside of finance, Chen has been involved with the United Nations and entrepreneurial ventures such as Anything But Beer. GoalVest Advisory LLC primarily serves high-net-worth and individual clients by providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to build customized long-term portfolios and sponsors private investment funds with performance-based compensation structures.
Braden D
Series 65
New York, NY
GoalVest Advisory LLC
Braden De Forge is a financial advisor at GoalVest Advisory LLC with three years of industry experience. He holds the Series 65 designation and has worked previously at Plante Moran Financial Advisors and Heidi Washburn State Farm. Outside of his advisory roles, he has experience in other business activities including a venture named Serious Texas BBQ. GoalVest Advisory LLC serves high-net-worth and individual clients by providing portfolio management, financial planning, and subadvisory services. The firm employs fundamental research, quantitative analysis, and modern portfolio theory to construct client-specific portfolios, managing discretionary accounts and sponsoring private pooled investment vehicles.
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