Good Life Advisors, LLC logo

Good Life Advisors, LLC

Updated today

Client AUM

$4,310,487,590

Clients

22,240

Advisors

60

across 28 offices

About

Good Life Advisors is an enterprise‑scale registered investment adviser with roughly 95 advisors and approximately $4.35 billion in assets under management serving individuals (including high‑net‑worth clients), business entities, trusts, estates, and charitable organizations. The firm provides portfolio management on both discretionary and non‑discretionary bases, comprehensive and subscription financial planning, retirement plan consulting and ERISA fiduciary services, and access to third‑party asset managers and multiple sponsored advisory programs.

The firm’s investment process emphasizes tailoring portfolios to each client’s objectives and risk tolerance, combining fundamental, technical and cyclical analysis with continuous account monitoring and rebalancing. Good Life implements strategies through a mix of direct management, model portfolios and TAMP offerings, and commonly uses LPL‑sponsored platforms and technology (including the eMoney client portal and algorithmic guided‑wealth options) to execute and report on client accounts.

Notable details in the brochure that distinguish Good Life from many peers include acting as sponsor and portfolio manager of its own wrap‑fee program and the firm’s publication of newsletters and periodicals (with optional subscription fees), a practice that the brochure notes but does not require clients to use. The firm also discloses a passive minority ownership in another registered adviser and offers a broad service mix—from educational seminars and planning subscriptions to ERISA 3(21)/3(38) plan‑level management—that may be atypical for firms of similar size.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Retirement income strategy Business exit / sale strategy

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees for financial planning generally range from $350 to $10,000

Percentage

$0+: Negotiable up to 3.0% (annual advisory fee, billed quarterly in advance) $10,000+: Optimum Market Portfolios Program (OMP) - up to 2.5% $50,000+: Manager Access Select Program (MAS) - negotiable up to 3.0% $5,000+: Guided Wealth Portfolios (GWP) - up to 1.35% $10,000+: Model Wealth Portfolios Program (MWP) - up to 2.83% No minimum+: Small Market Solution (SMS) Program - up to 1.20% (includes minimum program fee $250)

Commissions

Certain IARs are registered representatives of LPL Financial and may receive commissions on securities transactions; insurance agents may receive commissions on insurance products

Project-based

Hourly financial planning and consulting fees from $100 to $400 per hour

Subscriptions

Planning subscription service fees range from $50 to $500 per month or $150 to $1,500 per quarter

Other

Account minimum: $5,000 Fee-only: Financial planning and consulting fees range from $350 to $10,000 fixed fee; hourly rates from $100 to $400; Planning subscription fees $50-$500 monthly or $150-$1,500 quarterly

Main office

See office

1420 Celebration Blvd., Suite 109

Celebration FL 34747

Advisors at this office

12

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Idaho · Illinois · Indiana · Kansas · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · South Carolina · South Dakota · Tennessee · Texas · Utah · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

A.C. Hearne & Co LLC · Advice Only Financial Plans · Allgood Financial · Apeiron Wealth Management · B Rad Wealth Strategies · Begbie Wealth Advisory LLC · Black Diamond Financial Group · Bluesafe Financial · Citadel Financial Planning · Commercial Trust Financial Services · Convergence Financial · Cornerstone Financial Management · Cornerstone Financial Management The Templeton Group · Cornerstone Wealth Management Deaton Price Group · Cross Roads Investment Management · Danzer Wealth Management · Dsg Wealth Management · Ethos Wealth Management · Fireside Financial Partners · Freedom First Wealth Management · Freedom Investment Management · Gdi Wealth Planning Group · Generations Asset Management · Good Life Advisors Of Berks County · Good Life Advisors Of Mt. Pleasant Sc · Good Life Advisors Of The Lehigh Valley · Good Life Advisors Of West Michigan · Good Life Advisors, LLC · Good Life Companies · Good Life Financial Advisors · Good Life Financial Advisors Of Celebration · Good Life Financial Advisors Of Central Florida · Good Life Financial Advisors Of Mt. Pleasant, Sc · Good Life Financial Advisors Of Nova · Good Life Financial Advisors Of Orlando · Good Life Financial Group · Good Life Financial Group Of Wyomissing · Gradview Ewealth Management · Grandview Wealth Management · Independent Retirement Partners · Lighthouse Financial · Lord Investment Group, LLC · Lpl Financial · Ls Investment Management · Mccaleb Wealth Management · Modern Family Asset Management · My Planning Pro · Opus Wealth Management Group · Pcg Wealth Management · Pillar Financial Services · Principle Wealth Management Group · Resolute Family Wealth Advisors · Saleem & Associates Wealth Managers · Scott Wealth Management · Seven Fields Wealth Management · Shear Capital Group, LLC Financial Planning And Wealth Mgt. Services · Strategic Wealth Advisors · Strohm Wealth Advisors · Summit Wealth Planning · The Hoskins & Ramirez Group · Umbrella Wealth Management · Valley Manor Investment Management · Virtus Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeffery H

Series 66

Boise, ID

Good Life Advisors, LLC

Jeffery Herbek is a financial advisor with Good Life Advisors, LLC in Boise, ID, holding a Series 66 designation and 18 years of industry experience. His career includes roles at LPL Financial, The Grotto Group LLC, and Waddell & Reed Inc. He also operates Herbek LLC, a pass-through entity for tax and investment purposes. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, businesses, trusts, estates, and charitable organizations. The firm employs a team approach with multiple analytical methods and continuous account supervision to align asset allocation with client objectives, offering access to various programmatic solutions and educational resources.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jeffrey B

Series 63, Series 65

Seven Fields, PA

Good Life Advisors, LLC

Jeffrey Bendis is a financial advisor with Good Life Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 26 years of industry experience. He has been with Good Life Advisors since 2014 and also maintains an affiliation with LPL Financial. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, businesses, trusts, estates, and charitable organizations. The firm uses a team-based approach with independent research and multiple methods of analysis to tailor advice and manage portfolios aligned with clients’ objectives and risk tolerances.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jeffrey M

Series 66

Fuquay Varina, NC

Good Life Advisors, LLC

Jeffrey Matthews is a financial advisor at Good Life Advisors, LLC with four years of industry experience. He holds the Series 66 designation and has worked previously at Founders Financial Alliance, LLC, LPL Financial LLC, and Cambridge Investment Research. Matthews is also a licensed life insurance agent involved in investment-related activities. Good Life Advisors is a multi-team registered investment adviser with approximately 95 advisors and $4.35 billion in assets under management. The firm serves individuals, business entities, trusts, estates, and charitable organizations, offering portfolio management, financial planning, retirement plan consulting, and access to third-party asset managers, with an investment approach tailored to client objectives and risk tolerance.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Michael F

Series 63, Series 65

Port St. Lucie, FL

Good Life Advisors, LLC

Michael Ferrara II is a financial advisor with Good Life Advisors, LLC, holding Series 63 and Series 65 licenses and seven years of industry experience. His prior career includes roles at LPL Financial and Tradition Securities and Derivatives LLC, as well as five years in construction-related businesses. Good Life Advisors is a registered investment adviser with approximately 95 advisors managing around $4.35 billion in assets. The firm serves individuals, business entities, trusts, estates, and charitable organizations, offering tailored portfolio management, comprehensive financial planning, and retirement plan consulting through a combination of direct management, model portfolios, and third-party advisory programs.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Christopher R

CFP®, Series 63, Series 65

Seven Fields, PA

Good Life Advisors, LLC

Christopher Rondinelli is a CFP® with 18 years of industry experience. He has been with Good Life Advisors, LLC since 2014 and also maintains an affiliation with LPL Financial since 2013. His prior experience includes a teaching role at the Community College of Allegheny County from 2012 to 2018. Good Life Advisors is a registered investment adviser with approximately 95 advisors and $4.35 billion in assets under management, serving individuals, business entities, trusts, estates, and charitable organizations. The firm offers portfolio management, comprehensive financial planning, retirement plan consulting, and access to third-party asset managers, utilizing tailored investment strategies and multiple advisory platforms.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Brian C

Series 63, Series 65

Eagle, ID

Good Life Advisors, LLC

Brian Crook is a financial advisor with Good Life Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 32 years of industry experience. His prior roles include positions at Rocky Mountain Wealth Management LLC and Commonwealth Financial Network, where he worked for 12 years. Brian is based in Eagle, Idaho. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, business entities, trusts, estates, and charitable organizations. The firm uses a team approach and multiple methods of analysis to tailor advice, offering discretionary and non-discretionary portfolio management alongside educational seminars and access to various programmatic investment solutions.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Bradley S

Series 63, Series 65

Monroeville, PA

Good Life Advisors, LLC

Bradley Shear is a financial advisor at Good Life Advisors, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at LPL Financial and operated Shear Capital Group. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, business entities, trusts, estates, and charitable organizations. The firm uses a team approach and multiple methods of analysis to deliver tailored advice and offers a range of programmatic solutions, educational seminars, and ongoing planning services.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Christopher M

Series 66

Syracuse, NY

Good Life Advisors, LLC

Christopher Moak is a financial advisor at Good Life Advisors, LLC with 19 years of industry experience. He holds a Series 66 designation and has worked at Good Life Advisors since 2018, with prior experience at LPL Financial and Independent Financial Partners. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, business entities, trusts, estates, and charitable organizations. The firm uses a team approach and multiple methods of analysis to deliver tailored advice, offering access to a variety of programmatic solutions and educational resources.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Joan L

CFP®, Series 63

Lewisburg, PA

Good Life Advisors, LLC

Joan Lyons is a CFP® with 30 years of industry experience, currently serving at Good Life Advisors, LLC since 2015. She maintains her affiliation with LPL Financial and holds a Series 63 license. Outside of her advisory role, Lyons is involved in non-variable insurance through R & B Insurance Services, LLC. Good Life Advisors is a large registered investment adviser with approximately 95 advisors and $4.35 billion in assets under management. The firm serves individuals, business entities, trusts, estates, and charitable organizations, providing portfolio management, financial planning, retirement consulting, and access to third-party managers, with an investment approach combining fundamental, technical, and cyclical analysis.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Brenan V

CFP®, Series 66

Fuquay Varina, NC

Good Life Advisors, LLC

Brenan Volpe is a CFP® with 10 years of industry experience, currently affiliated with Good Life Advisors, LLC. His prior roles include positions at Founders Financial Alliance, LPL Financial, Raymond James Financial Services, and Volpe Holdings LLC. Volpe also owns Citadel Financial LLC, a business entity for tax and investment purposes. Good Life Advisors is a large registered investment adviser serving individuals, business entities, trusts, estates, and charitable organizations. The firm offers tailored portfolio management, comprehensive financial planning, retirement plan consulting, and access to third-party asset managers through a combination of direct management, model portfolios, and sponsored advisory programs.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jeffery G

Series 63, Series 65

Lisle, IL

Good Life Advisors, LLC

Jeffery Grecu is a financial advisor with Good Life Advisors, LLC, holding Series 63 and Series 65 credentials and 38 years of industry experience. His prior roles include positions at Level Four Advisory Services, LPL Financial, and Opus Wealth Management Group. He has co-owned a non-variable insurance business and operates J.A.G. Planning and Investments LLC for tax and investment purposes. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, business entities, trusts, estates, and charitable organizations. The firm employs a team approach and multiple methods of analysis to deliver tailored advice and offers a range of programmatic solutions alongside educational seminars and subscription planning services.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Ivan R

Series 66

Lakewood Ranch, FL

Good Life Advisors, LLC

Ivan Ramirez Ramirez is a financial advisor at Good Life Advisors, LLC with 21 years of industry experience. He holds a Series 66 designation and has previously worked at Independent Financial Partners and LPL Financial. Ramirez operates under the DBA The Hoskins & Ramirez Group within Good Life Advisors. Good Life Advisors provides investment advisory, financial planning, and retirement plan consulting services to individuals, families, businesses, trusts, estates, and charitable organizations. The firm uses a team approach and multiple methods of analysis to deliver tailored advice and offers a range of programmatic solutions including wrap accounts, model portfolios, and third-party managers.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Christopher N

CFA®, Series 63, Series 66

Reading, PA

Good Life Advisors, LLC

Christopher Needs is a CFA® charterholder with 10 years of industry experience. He is currently with Good Life Advisors, LLC and has previously worked at LPL Financial, Park Avenue Securities, Guardian Life Insurance, and CUNA Brokerage Services. Good Life Advisors is an enterprise-scale registered investment adviser serving individuals, business entities, trusts, estates, and charitable organizations. The firm emphasizes tailored portfolios through a combination of fundamental, technical, and cyclical analysis, using a mix of direct management, model portfolios, and technology-enabled platforms.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Robert P

Series 66

Centennial, CO

Good Life Advisors, LLC

Robert Penrose is a financial advisor with Good Life Advisors, LLC, holding a Series 66 designation and beginning his industry career in 2026. Prior to joining Good Life Advisors and LPL Financial, he worked at Thrivent Financial and Goosehead Insurance. Outside of financial services, he owns an online virtual volleyball coaching and mentoring platform called NEXT LEVEL VOLLEYBALL. Good Life Advisors is a multi-team registered investment adviser with approximately 95 advisors and $4.35 billion in assets under management. The firm serves individuals, business entities, trusts, estates, and charitable organizations, providing portfolio management, comprehensive financial planning, retirement plan consulting, and access to third-party asset managers through a process that combines fundamental, technical, and cyclical analysis tailored to client objectives.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Celia S

CFP®, Series 63, Series 65

Beaumont, TX

Good Life Advisors, LLC

Celia Scott is a CFP® professional with 29 years of industry experience, currently affiliated with Good Life Advisors, LLC in Beaumont, TX. She has held roles at Scott Wealth Management, LPL Financial, and Equitable Advisors, among others. Scott also operates as a non-variable insurance agent and has served as a notary. Good Life Advisors is a multi-team registered investment adviser managing approximately $4.35 billion in assets for individuals, business entities, trusts, estates, and charitable organizations. The firm offers tailored portfolio management and comprehensive financial planning, utilizing a blend of direct management, model portfolios, and sponsored advisory programs supported by technology platforms.

Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive
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