Goodrich Financial Advisory LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,084,713
Clients
6
Advisors
1
of 1 employees
About
Goodrich Financial Advisory provides ongoing portfolio management, one‑time personal financial planning, and Business Financial Planning and Analysis (FP&A) services to a client mix that includes individuals, high‑net‑worth clients, and small‑ to medium‑sized businesses and their owners. The firm documents client goals and risk tolerance in an Investment Policy Statement and delivers tailored plans and portfolio oversight aligned with those objectives.
The firm’s investment process combines fundamental, quantitative, and technical analysis and routinely requests discretionary authority to implement trades and rebalance accounts; clients receive quarterly account reporting from the custodian. Strategies include long‑ and short‑term trading as well as options trading (including covered and uncovered positions), and the firm broadly uses mutual funds, equities, ETFs (including precious‑metal ETFs), TIPS, commodities, and non‑U.S. securities.
What distinguishes Goodrich from many peers is its explicit FP&A offering for businesses — including financial forecasting, balance sheet restructuring, pro forma analysis, budgeting, cash‑flow management, and scenario/stress testing — indicating a corporate finance capability rare among small independent advisers. The brochure also notes operational features such as a requirement to custody assets with Schwab Institutional, quarterly custodian reporting, and monthly account reviews by the firm’s assigned reviewer, reflecting a centralized, business‑focused service model.
Client services
Expertise
Occupation focus
Fee options
Personal Financial Planning: $1,500 to $10,000 fixed fee; Business Financial Planning and Analysis (FP&A): $1,500 to $30,000 monthly fixed fee; Administrative (Onboarding) Fee for FP&A: $2,500 to $10,000 one-time fee
$0 - $999,999: 1.50% $1,000,000 - $2,999,999: 1.25% $3,000,000+: 0.90%
Main office
Santa Fe TX
Advisors at this office
1
Most active in
Ohio · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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