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Gould Ruma Financial Advisors

Updated today

Client assets under management

$0

Clients

5

0% high-net-worth

Advisors

2

of 2 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

3

Very Low

Average account size

$0

About

Gould Ruma Financial Advisors provides financial planning, tax planning and consulting services focused on clients’ budgets, estate, tax, business planning, insurance reviews and goal-setting. The firm does not manage or custody client assets and completes planning engagements through written deliverables rather than ongoing discretionary portfolio management.

The firm operates on an hourly or fixed-fee planning model rather than charging a percentage of assets under management and states its fiduciary duty to put client interests ahead of its own. For investment implementation the adviser generally favors mutual funds and ETFs and relies on research from LPL Financial and Morningstar; when investment management is needed the firm refers clients to LPL Financial and associated persons may serve in broker-dealer or insurance capacities.

Compared with many peers, Gould Ruma is structured as a planning-only adviser and explicitly disclaims portfolio management and custody, which is uncommon among supported firms that typically offer AUM-based services. Its associated persons’ dual roles as LPL-registered representatives and insurance agents (and the disclosure that they spend most of their time on LPL-related activities) create a different service model and potential conflicts that the brochure addresses through disclosures and offset policies.

Client services

Financial planning Tax planning

Expertise

General tax planning General estate planning guidance

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Fee options

Fixed

Fixed fees generally range from $3,000 to $5,000 depending on the range and complexity of services

Commissions

Associated persons may receive commissions from securities transactions and insurance sales, which are offset against financial planning fees if received within 12 months after planning

Project-based

Hourly rate of $210 per hour

Other

Fee-only: Hourly fee of $210 per hour; fixed fees generally range from $3,000 to $5,000 based on complexity

Main office location

Gould Ruma Financial Advisors

3231 Central Park West, Suite 211

Toledo OH 43617, United States

Number of offices

1

Most active in

Ohio

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Colleen O

Series 66

Toledo, OH

Gould Ruma Financial Advisors

Colleen Oberhaus is a financial advisor with Gould Ruma Financial Advisors in Toledo, OH, holding a Series 66 designation and 12 years of industry experience. She previously worked at The Huntington Investment Co. and has been with Gould Ruma and affiliated with LPL Financial since 2017. Oberhaus also provides tax preparation and accounting services as part of her professional activities. Gould Ruma Financial Advisors specializes in financial and tax planning services without managing or custodian client assets. The firm focuses on written planning deliverables and operates on an hourly or fixed-fee basis, referring clients to LPL Financial for investment management when needed.

General tax planning General estate planning guidance
user avatar

Peter R

ChFC®, Series 63, Series 66

Toledo, OH

Gould Ruma Financial Advisors

Peter Ruma is a ChFC® credentialed financial advisor with 38 years of industry experience. He is a principal at Gould Ruma Financial Advisors in Toledo, OH, where he has worked since 2009. Prior to that, he was associated with LINSCO/Private Ledger, Corp. since 2005. His other business activities include selling fixed life insurance and group insurance products. Gould Ruma Financial Advisors provides financial, tax, and business planning services focused on budgets, estate, tax, insurance reviews, and goal-setting. The firm operates on an hourly or fixed-fee planning model without managing or custodian client assets, referring investment management to LPL Financial and emphasizing written planning deliverables over discretionary portfolio management.

General tax planning General estate planning guidance
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