GPS Financial Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$72,064,701
Clients
114
Advisors
2
across 2 offices
About
GPS Financial Group provides investment advisory and financial planning services to individuals, high‑net‑worth individuals, and pension and profit‑sharing plans, offering portfolio management, pension consulting, and hourly or a la carte financial planning. For ongoing portfolio management GPS prepares an Investment Policy Statement for each client and typically seeks discretionary authority to implement strategies consistent with clients’ goals, time horizon, and documented risk tolerance.
The firm’s investment approach emphasizes modern portfolio theory and employs a long‑term trading orientation to build diversified portfolios and manage risk. GPS conducts at least quarterly account reviews and states a policy of allocating investment opportunities fairly across client accounts to avoid systematically favoring particular portfolios.
Distinctive features include managing client assets internally rather than outsourcing to third‑party managers and using the Altruist custodial platform for custody, clearing, and execution, with operational benefits tied to that relationship. GPS does not aggregate or block trades across multiple client accounts and also offers pension consulting and standalone hourly financial planning, practices that differ from many peers.
Client services
Expertise
Fee options
1.25% annually for portfolio management
Up to $300 per hour for pension consulting and financial planning, negotiable
Main office
See office2300 3 Mile Road, Suite 3
Grand Rapids MI 49505
Advisors at this office
1
Offices (2)
Most active in
Illinois · Indiana · Michigan
Also doing business as
Gps Financial Group · Gps Financial Group, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
James L
CFP®, Series 63
Grand Rapids, MI
GPS Financial Group, LLC
James Louwerse is a financial advisor at GPS Financial Group, LLC in Grand Rapids, MI, holding CFP® and Series 63 designations with 15 years of industry experience. He has been with GPS Financial Group since 2015. Outside of his advisory role, Louwerse serves as Treasurer for the Thrive Learning Center Foundation, a private school, where he oversees budgets and financial statements. GPS Financial Group provides portfolio management, financial planning, and pension consulting to individuals, including high-net-worth clients, and pension or profit-sharing plans. The firm manages approximately $64 million in assets in-house using a long-term, discretionary approach based on modern portfolio theory.
Joel P
Series 66
Mokena, IL
GPS Financial Group, LLC
Joel Poortenga is a financial advisor at GPS Financial Group, LLC with 15 years of industry experience. He holds the Series 66 designation and has been with GPS Financial Group since 2016. The firm provides portfolio management, financial planning, and pension consulting services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans. GPS Financial Group manages approximately $64 million in assets using a two-advisor structure and applies modern portfolio theory with a long-term trading approach, typically managing accounts on a discretionary basis.
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