Smyrna, GA Office

GPWA works with individuals (including high‑net‑worth clients), small businesses, trusts, estates, charities, and retirement plans to provide asset management, financial and business planning, and ERISA plan services. The firm also refers clients to third‑party managers and acts as a liaison for those managers while offering fixed, hourly, or ongoing planning engagements.

The firm’s investment work draws on a mix of fundamental, technical, quantitative, and Modern Portfolio Theory techniques to build client‑specific allocations and periodic reviews, and it documents goals, risk tolerance, and investment objectives for each client. GPWA manages all client accounts on a non‑discretionary basis and may appoint sub‑advisors or recommend third‑party managers, retaining an ongoing monitoring role rather than exercising trading discretion.

GPWA’s structure is distinctive for a supported firm: it is dually registered as a broker‑dealer and an investment adviser, and many investment advisor representatives are also registered representatives and insurance agents, which can create potential conflicts between fee‑based advisory services and commissionable brokerage or insurance products. The firm reports virtually all assets as non‑discretionary, discloses receipt of solicitor fees from third‑party managers, does not take custody of client assets, and does not vote proxies on clients’ behalf, with disclosures and procedures in place to address these arrangements.