Granite Rose Wealth Alliance LLC

Granite Rose Wealth Alliance provides wealth management and financial planning to individual and high‑net‑worth clients as well as small businesses, offering discretionary investment management, financial planning and consultation services described in its Form ADV. The firm, formed in 2023, manages roughly $29 million in client assets and supports clients on topics such as retirement, tax, insurance and estate planning.

The firm’s investment approach emphasizes diversified, ETF‑centric model portfolios (e.g., Foundational Dividend & Growth, Active Equity Growth, Foundational Income & Bond, blended 80/20 allocations) while also offering Core Equity individual‑stock portfolios and an Alternative Income & Diversifiers sleeve that can include preferred stocks, interval credit funds, target‑outcome ETFs, private equity and private debt. Portfolios are typically managed on a discretionary basis, customized to client constraints, use both fundamental and technical analysis (including third‑party research for stock selection), and are aligned to a quantified risk spectrum the firm uses to measure and communicate risk.

A distinctive operational and business feature disclosed in the brochure is that certain supervised persons are licensed insurance agents and may, in their individual capacities, recommend insurance products on a commission basis, a relationship the firm identifies as a potential conflict of interest. The brochure also notes less common operational practices for a firm of this scale—such as use of Standing Letters of Authorization for third‑party transfers (which the firm treats as custody and for which it has instituted controls)—and a preference for Charles Schwab as custodian.