Great Lakes Investment Advisors Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$0
Clients
367
0% high-net-worth
Advisors
1
of 6 employees
Firm type
Supported
1-4 advisors or >$200M in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
367
Very HighAverage account size
$0
About
The firm provides investment consulting and referral services to individuals, high net worth clients, and retirement plans, focusing on advice for clients who maintain self-managed assets. It offers periodic (quarterly) consultations, assists with paperwork, and reviews statements while acting as a liaison to third‑party money managers rather than directly managing client accounts.
GLI’s process centers on developing client profiles and tailored strategies that incorporate cash‑flow, tax, risk‑management, and estate planning considerations, while leaving portfolio implementation and trade execution to third‑party managers who may employ a range of strategies. Custody and billing for managed accounts are handled by those third‑party managers and custodians; the firm discloses that it receives referral and revenue‑sharing payments from those relationships.
Noteworthy aspects include operating as a solo registered adviser while maintaining several hundred client relationships, an uncommon client‑to‑advisor ratio for supported firms, and the owner’s substantial outside activity as a licensed insurance agent, which the brochure discloses can create conflicts when insurance products are recommended. The firm also discloses a referral agreement with Gradient Investments (and a legacy relationship with another manager) and does not typically provide discretionary portfolio management or direct percentage‑of‑AUM billing, distinguishing its referral/consulting model from many peers.
Client services
Selection of other advisers
Consulting services
Expertise
Active portfolio management
Fee options
Fixed annual consulting fee with a maximum of $2,500 per year.
See Third Party Money Managers' tiered fees as specified separately; GLI does not manage assets directly
Minimum fee: Consulting fees up to $2,500 per year (payable quarterly) based on complexity and client needs Fee-only: Consulting services with a fixed annual fee up to $2,500 per year, payable quarterly.
Main office location
Great Lakes Investment Advisors Inc.
135 N. Saginaw Road
Midland MI 48640, United States
Number of offices
1
Most active in
Great Lakes Investment Advisors Inc. has reported serving >5 clients in these states in the last 12 months.
Michigan · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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