Great Lakes Wealth, LLC

Great Lakes Wealth, LLC provides asset management, comprehensive wealth management, financial planning, and retirement plan consulting to individuals, high‑net‑worth clients, trusts, and employer plan sponsors through tiered service levels labeled Basic, Preferred, and Private. The firm reports approximately $166 million in assets under management across about 248 client relationships and charges percentage‑of‑AUM advisory fees.

The firm emphasizes continuous and regular account supervision and builds tailored portfolios that may include individual stocks, ETFs, mutual funds, options, alternative and private investments, with reviews and rebalancing at least quarterly. Its investment process draws on fundamental, technical and cyclical analysis and supports a range of strategies (long‑term, short‑term, trading, covered and uncovered options), while also using margin and permitting the use of third‑party sub‑advisors in certain accounts.

What is noteworthy in the brochure is that the firm’s supervised persons are registered representatives of Purshe Kaplan Sterling Investments (PKS) and Great Lakes Wealth is registered as an insurance agency, disclosures that signal the potential for commissionable securities and insurance sales alongside advisory services. The firm also explicitly discloses the use of options and margin in client accounts and a recent material amendment adding margin risk disclosure, and it employs third‑party managers for some client relationships—features that the brochure presents as managed and monitored but are less common among similar advisors.