Fargo, ND 31st St S Office

Great Plains Advisory Services LLC serves individual and high‑net‑worth clients, reporting approximately $61.4 million in discretionary assets under management across about 172 client relationships and two advisors. The firm provides discretionary portfolio management and broader consulting services — including retirement‑plan and insurance‑related advice — and generally charges asset‑based advisory fees with custodial relationships typically recommended to Charles Schwab.

The firm’s investment process emphasizes fundamental analysis, individualized asset allocation, and the use of model portfolios and third‑party sub‑advisors, with routine account reviews at least quarterly. For qualified or accredited clients, Great Plains may recommend less liquid alternative investments such as private pooled funds and unaffiliated REITs and includes those positions in AUM valuations, noting the distinct liquidity and valuation risks of those holdings.

What distinguishes the firm from many peers are its multiple industry affiliations and related conflicts of interest: it is affiliated with a broker‑dealer and an insurance agency and some controlling persons also engage in real estate brokerage, and advisors may receive commissions for insurance sales; the firm discloses policies intended to mitigate these conflicts (for example, limits on selling securities to advisory clients unless commissions are removed or fees not billed). The firm also discloses a resolved, reportable disciplinary event involving a managing member from prior years related to sales charge handling, which is described in its regulatory filings.