Great River Financial
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About
Great River Financial serves individual and high‑net‑worth clients with investment management and comprehensive financial planning, including business planning, retirement planning, estate and tax considerations, insurance review, and limited-scope hourly engagements. Services are commonly delivered as bundled investment management and planning arrangements tailored to household needs.
The firm’s investment process emphasizes strategic asset allocation and diversification across active and passive strategies guided by modern portfolio theory, with portfolios built from ETFs and mutual funds selected for holdings, liquidity, tax efficiency and other smart/strategic‑beta factors. GRF provides discretionary management and additionally advises on assets held away from its recommended custodian by using a third‑party portfolio management and account aggregation provider to implement allocation changes and monitor those accounts.
Distinctive aspects include a small advisory team managing roughly $202 million in client assets and an operational model that formally incorporates held‑away accounts into ongoing oversight via a third‑party platform rather than direct custody. The firm also discloses a preference for a specific independent custodian and participation in that custodian’s institutional support programs, which it considers when evaluating best execution and potential conflicts.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% $1,000,001+: 0.10%
$300 - $400 per hour for limited scope financial planning projects
Account minimum: $250,000
Main office
9800 Shelard Pkwy, Suite 113
Plymouth MN 55441
Advisors at this office
3
Most active in
Minnesota · Nebraska · New Hampshire · Texas
Also doing business as
Great River Financial · Great River Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Josh W
CFP®, RICP®
Plymouth, MN
Great River Financial
Great River Financial is a Minneapolis, MN fee-only financial planning firm located in Plymouth serving clients in the Twin Cities area and nationwide. We understand planning for retirement can feel complex and overwhelming. We help simplify it by providing tax-efficient retirement planning and investment management to help people in or near retirement grow and protect their assets through life’s transitions. As fee-only, fiduciary, and independent financial advisors, we are never paid a commission of any kind, and provide unbiased and trustworthy financial advice.
Charles F
CFP®, Series 63
Plymouth, MN
Great River Financial
Charles Frazzini is a CFP®-designated advisor at Great River Financial with one year of industry experience. His prior roles include positions at Northwestern Mutual Investment Services LLC and Shane Beaman. He is based in Plymouth, MN. Great River Financial provides investment management and comprehensive financial planning services to individual and high-net-worth clients. The firm employs a strategic asset allocation approach using active and passive strategies, with portfolios constructed from ETFs and mutual funds, and manages roughly $202 million in client assets.
Ashley R
CFP®, Series 63
Plymouth, MN
Great River Financial
Ashley Reiter is a CFP® with seven years of industry experience, currently serving as a financial advisor at Great River Financial. Her prior experience includes roles at Strategic Blueprint, LLC; Merino Wealth Management; and Gw Financial, among others. She also works as a Financial Planner and Consultant for Delegated Planning Company. Great River Financial serves individual and high-net-worth clients with investment management and comprehensive financial planning. The firm’s approach emphasizes strategic asset allocation and diversification using ETFs and mutual funds, incorporating third-party platforms to manage held-away assets and focusing on tailored, bundled investment and planning solutions.
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