Great Waters Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Great Waters Financial serves individuals (both non‑high‑net‑worth and high‑net‑worth), as well as business entities, trusts, estates, charitable organizations and retirement plans, managing roughly $1.235 billion across about 1,627 client relationships with a 23‑advisor team. The firm provides discretionary and non‑discretionary portfolio management alongside financial planning and consulting, organized into tiered service programs that combine asset allocation, 401(k) management, income and distribution planning, tax strategy, and specialized planning for long‑term care and for clients’ children.
Investment decisions draw on both fundamental and technical analysis and employ long‑ and short‑term purchases across individual equities, fixed income, mutual funds and ETFs, including access to certain funds that may only be available through selected advisers. Portfolios are reviewed on an ongoing basis with at‑least‑quarterly reporting; the firm generally recommends Charles Schwab as custodian, treats cash as an asset class with specific cash‑sweep practices, and has an AI use policy requiring human review of AI‑generated output.
Compared with many peers, Great Waters is also licensed as an insurance agency and some representatives may sell commission‑based insurance products, a practice the firm discloses as a potential conflict of interest along with referral and marketing arrangements it maintains with outside law firms and an insurance wholesaler. The firm also provides services that are less common among peers — including optional in‑house tax preparation and access to third‑party estate‑planning technology — and permits clients, by agreement, to access higher tiers of service that can influence implementation choices.
Client services
Expertise
Fee options
Financial planning and consulting fees generally range from $2,000 to $4,500 (fixed fee)
$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.00% $2,000,000 - $5,000,000: 0.80% $5,000,000 - $10,000,000: 0.60% $10,000,000+: Negotiable
$150 to $350 per hour for financial planning and consulting services
Account minimum: $50,000 Fee-only: Financial planning and consulting fees generally range from $2,000 to $4,500 (fixed fee) and $150 to $350 per hour (hourly rate)
Main office
See office4100 Lexington Ave N, Suite 100
Shoreview MN 55126
Advisors at this office
25
Offices (2)
Most active in
Arizona · California · Florida · Georgia · Illinois · Minnesota · Nebraska · South Dakota · Texas · Wisconsin
Also doing business as
Great Waters Financial · Great Waters Wealth Management
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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