Green Rock Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Green Rock Advisors, LLC is a private real estate investment manager that provides portfolio management to pooled private investment vehicles (typically limited partnerships and LLCs) and to other accounts that invest directly or indirectly in real estate. Its investor base includes institutional investors (such as endowments, pension funds and financial institutions) and high‑net‑worth individuals, although the firm primarily operates through collective vehicles.
The firm pursues a value‑added strategy focused on office properties in transit‑oriented and infill submarkets of the New York, Boston and Washington, D.C. metro areas, aiming to identify underperforming assets and reposition them through redevelopment, leasing and operational improvements. It also pursues credit and distressed opportunities, including originating or acquiring performing, sub‑performing and non‑performing debt interests, and emphasizes sourcing through proprietary relationships and an integrated operating platform.
Distinctive features include affiliated operating entities that provide development, construction, leasing and property management services and a principal who is a licensed real estate broker, meaning the firm or its affiliates may earn commissions or fees from portfolio‑level services and incentive distributions—conflicts that the firm discloses in offering documents. The firm also retains possession of many ownership documents for its private real estate interests while using an institutional custodian for cash and liquid assets, and its inclusion of banking/thrift institution clients and individual high‑net‑worth investors is less common among managers that primarily run pooled vehicles.
Client services
Expertise
Fee options
Generally between 1.0% and 2.0% per annum (varies by Client Account and capital commitment/invested capital period)
Property management, development, leasing, construction, and other property-related services fees charged through affiliated entities; real estate broker commissions may be received by Mr. Byron as a licensed real estate broker.
Incentive Distribution fees based on net cash proceeds distributed to investors, with percentage increasing as distribution hurdles are met.
Main office
Morristown NJ
Advisors at this office
1
Most active in
New Jersey
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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