Los Angeles, CA Office

Greenleaf Financial Group serves individuals and families and also provides advisory services to trusts, small businesses, and not-for-profit institutions. The firm offers fee-only financial planning and ongoing investment management, manages about $175.2 million in client assets, and generally requires a $500,000 aggregate account minimum while accepting new clients on a limited basis.

Investment decisions are guided by asset allocation and fundamental, long-term philosophies that seek both “offense” and “defense” positioning, and the firm typically manages client accounts on a discretionary basis with continuous monitoring and quarterly reporting. In addition to portfolio management, Greenleaf advises on retirement decisions and workplace-plan matters (including Social Security filing and withdrawal strategies) but does not provide tax or legal services.

The firm’s two principals maintain advanced professional credentials — including CFP certification and additional designations such as CFA and CFS — and Greenleaf enforces CFP Board and CFA Institute standards as part of its code of ethics. Distinctive operational practices include a requirement that principals’ and employees’ personal investment accounts be custodied at Fidelity for compliance review, a formal proxy‑voting process that references third‑party recommendations (for example, ProxyDemocracy and As You Sow), and a policy that the principals will not serve as trustees.