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Greenup Wealth

Updated today

Client AUM

$894,369,072

Clients

973

Advisors

20

across 10 offices

About

Greenup Street Wealth Management (doing business as Greenup Wealth) provides portfolio management and ongoing financial planning to individuals (including high‑net‑worth clients), charitable organizations, and business entities. The firm manages both discretionary and non‑discretionary accounts, prepares individualized Investment Policy Statements, and may direct clients to third‑party advisers.

The firm uses a mix of analysis methods—charting, cyclical, fundamental, quantitative, technical, and modern portfolio theory—and implements strategies ranging from long‑term buy‑and‑hold to short‑term trading, short sales, margin and options. For assets not held in its custody (such as 401(k)s and HSAs) Greenup leverages an Order Management System (Pontera) to pursue tax‑efficient asset location and opportunistic rebalancing.

Noteworthy features in the brochure include an affiliated insurance agency, GreenUp Protection Solutions LLC, which partners with One Resource Group and may share commissions on insurance referrals (a disclosed potential conflict), and the availability of credit solutions through Goldman Sachs Select. The firm also discloses use of private placements, venture capital funds, commodities and precious‑metal ETFs, and that it engages third‑party promoters (including named referral sources) for client acquisition, practices that broaden its services relative to many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Active portfolio management Private / alternative investments

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Fee options

Fixed

Flat fee financial planning: $3,000 (negotiable)

Percentage

$0 - $500,000: 1.25% $500,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.85% $5,000,001 - $10,000,000: 0.70% $10,000,001+: 0.45%

Subscriptions

Financial planning subscription fee: $250 per month

Other

Fee-only: Financial planning fees: $250 per month (monthly basis) or flat fee $3,000 (negotiable, at firm's discretion)

Main office

See office

7300 W 110th St, Suite 700

Overland Park KS 66210

Advisors at this office

11

Most active in

Alabama · Alaska · Arkansas · California · Colorado · Florida · Georgia · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nebraska · New Hampshire · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin

Also doing business as

Greenup Street Wealth Management LLC · Greenup Wealth · Greenup Wealth Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

Samuel S

Series 63, Series 66

White Bear, MN

Greenup Wealth

Sam Schuette is a seasoned wealth advisor with over two decades of experience helping individuals and families plan for financial security and life milestones. As Vice President and Wealth Advisor at GreenUp Wealth Management, Sam works with clients to develop financial strategies tailored to their goals — including retirement planning, investment guidance, and overall wealth management.  Before joining GreenUp, Sam spent more than a decade at Scottrade, Inc., where he built strong client relationships and led teams of investment professionals. He also served in financial advisory and wealth planning roles at several other firms, bringing a depth of practical experience across markets, financial planning disciplines, and client service.  Sam holds a Bachelor of Science in Agriculture & Food Business Management with a focus in Finance from the University of Minnesota. Outside of work, he enjoys time with his family, outdoor activities, and community engagement.

Wealth management General retirement planning Income planning General tax planning General estate planning guidance Retired Executive Founder/Business Owner Self-Employed Consultant Approaching retirement Retired Established Professionals Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)
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Matthew K

Series 66

Omaha, NE

Greenup Wealth

Matthew Kitzman is a financial advisor at Greenup Wealth with 16 years of industry experience. He holds the Series 66 designation and has previously worked at Financial Engines Advisors L.L.C., One Capital Management, LLC, and Tmfs Advisors, LLC. Outside of advising, he is involved in managing a small residential rental property business. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, offering discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, combining in-house management with selected external managers, and provides services for both custodial and non-custodial assets.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Barbara D

Series 63, Series 65, Series 66

Sanfod, FL

Greenup Wealth

Barbara Deboer is a financial advisor at Greenup Wealth with 31 years of industry experience. She holds the Series 63, Series 65, and Series 66 designations. Prior to joining Greenup Wealth in 2023, she worked at Regal Securities for ten years. Greenup Wealth serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies, including fundamental and quantitative analysis, and supplements in-house management with selected third-party managers when appropriate.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Victoria B

CFP®, Series 66

Austin, TX

Greenup Wealth

Victoria Burress is a CFP®-certified financial advisor at Greenup Wealth with eight years of industry experience. She previously worked at Austin Asset and Charles Schwab before joining Greenup Street Wealth Management in 2025. Greenup Street Wealth Management provides portfolio management and financial planning to individuals, charitable organizations, and business entities. The firm employs diverse analytical methods and a range of investment strategies, including long-term and short-term approaches, and offers services such as tax-efficient asset location and access to third-party advisers.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Michael M

Series 66

Overland Park, KS

Greenup Wealth

Michael Mitchell is a financial advisor at Greenup Wealth with 16 years of industry experience. He holds the Series 66 designation and has worked previously at Spotlight Asset Group, Inc. and Creative Planning. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies, including fundamental and quantitative analysis, and supplements its management with selected third-party managers when appropriate.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Grace A

CFA®, Series 63

Cleveland Heights, OH

Greenup Wealth

Grace Arnold is a CFA® charterholder with 10 years of industry experience. She currently works at Greenup Wealth, where she has been since 2024, and previously spent seven years at American Century Investment Services, Inc. Outside of finance, she co-constructed a syndicated crossword puzzle published through Andrews McMeel Universal. Greenup Wealth provides portfolio management and financial planning to individuals, charitable organizations, and business entities, employing a variety of analysis methods and investment strategies tailored to both discretionary and non-discretionary accounts.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Christopher U

Series 65

Overland Park, KS

Greenup Wealth

Christopher Underwood is a financial advisor at Greenup Street Wealth Management with two years of industry experience. He holds a Series 65 designation and has worked at several firms, including Wealthcare Advisory Partners and The Accounting Lab. Outside of advising, he is involved in insurance sales. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and strategies, including fundamental and quantitative analysis, options, and direct indexing, and supplements in-house management with selected external managers.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Anthony S

Series 63, Series 66

Overland Park, KS

Greenup Wealth

Anthony Schmitt is a financial advisor at Greenup Wealth with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Regal Securities, Research Based Solutions, Spotlight Asset Group, and Scottrade Investment Management. Outside of finance, he serves as the Technical Director on the board of the Kolping Kicks Soccer Club and is a board member at Holy Child Catholic Grade School. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities, providing discretionary portfolio management, financial planning, and access to third-party managers. The firm employs a range of analytical methods and strategies, including fundamental and quantitative analysis, and integrates affiliated insurance and tax services alongside its investment offerings.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Joshua C

Series 65

Fairbanks, AK

Greenup Wealth

Joshua Church is a financial advisor with Greenup Wealth in Fairbanks, Alaska. He holds a Series 65 designation and has five years of industry experience, including prior roles at Arbor Capital Management and Eleanor Investment Inc. Before entering financial services, he worked in construction at Build Right Construction Inc. Greenup Wealth provides portfolio management and financial planning to individuals, charitable organizations, and business entities, using a variety of analytical methods and investment strategies. The firm serves both discretionary and non-discretionary accounts and offers services for assets outside its custody, focusing on tax-efficient asset location and opportunistic rebalancing.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Dennis G

Series 63, Series 66

Overland Park, KS

Greenup Wealth

Dennis Goodwin is a financial advisor with Greenup Wealth in Overland Park, KS, holding Series 63 and Series 66 licenses and bringing 27 years of industry experience. He previously worked for American Century Investment Services Inc. for eight years before joining Greenup Wealth in 2022. Greenup Wealth provides portfolio management and financial planning to individuals, charitable organizations, and business entities, employing a variety of analysis methods and investment strategies. The firm manages both discretionary and non-discretionary accounts and uses third-party advisers and tools to support tax-efficient asset allocation and rebalancing.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Kyle B

CFP®, Series 63

Overland Park, KS

Greenup Wealth

Kyle Barclay is a CFP® professional with 15 years of industry experience. He has worked at Greenup Street Wealth Management since 2021 and previously spent 11 years at American Century. Kyle holds the Series 63 designation and is based in Overland Park, KS. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, ongoing financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including long- and short-term trading, options, and direct indexing, and offers services for both custodial and non-custodial assets.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Paul H

Series 66

Wasilla, AK

Greenup Wealth

Paul Hurley is a financial advisor with Greenup Wealth and holds the Series 66 designation. He has 17 years of industry experience, including positions at Charles Schwab and Arbor Capital Management. Paul joined Greenup Wealth in 2026 and is based in Wasilla, Alaska. Greenup Wealth provides portfolio management and financial planning services to individuals, charitable organizations, and business entities. The firm employs a variety of analytical methods and investment strategies, serving both discretionary and non-discretionary accounts while incorporating tax-efficient asset location and opportunistic rebalancing for assets not held in custody.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Antonio M

CFP®, Series 63, Series 65

Overland Park, KS

Greenup Wealth

Antonio Marquez is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Greenup Wealth. He previously worked at American Century Investment Services, Inc. for six years before joining Greenup Street Wealth Management LLC in 2021. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by providing discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a variety of analytical methods and investment strategies, including fundamental and quantitative analysis, and integrates affiliated services such as insurance and tax resources into its business model.

Options & derivatives strategies Active portfolio management Private / alternative investments
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Bradley S

CFP®, Series 63

Overland Park, KS

Greenup Wealth

Bradley Skluzacek is a Certified Financial Planner (CFP®) with 12 years of industry experience. He is currently with Greenup Wealth, where he has worked since 2022, following eight years at American Century Investments Services Inc. Greenup Street Wealth Management serves individual and high-net-worth clients, charitable organizations, and business entities by offering discretionary portfolio management, financial planning, and access to third-party investment managers. The firm employs a range of analytical methods and investment strategies and provides services that include management of non-custodial assets through tax-efficient asset location and rebalancing.

Options & derivatives strategies Active portfolio management Private / alternative investments
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