Grip Financial, LLC

The firm provides discretionary asset management and related financial planning primarily to individual clients, with a stated emphasis on high net worth households. It also conducts public educational seminars and small-fee workshops intended to inform attendees about investment topics and the services the firm offers.

Investment programs are customized to each client’s goals, time horizon, and risk tolerance, with the firm authorized to execute trades on a discretionary basis and to hire sub‑advisors to manage all or portions of client portfolios. Strategies described in the brochure include long‑term investing, trading, and options writing (including covered and uncovered strategies), and accounts are reviewed at least quarterly.

Distinctive aspects noted in the brochure include a 2022 disciplinary matter involving the use of an expired CPA designation that was resolved and the license reactivated, an uncommon disclosure among peers. The firm’s owner also operates an affiliated insurance business—devoting roughly 20% of his time and receiving customary commissions—and the combination of advisory services, public seminars/workshops, and an insurance affiliate is an atypical service mix for a two‑advisor firm managing about $53.3 million in discretionary assets.