Guidance Capital, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$447,764,001
Clients
756
Advisors
8
of 10 employees
About
Guidance Capital provides investment advisory and related services to individuals, high-net-worth clients, trusts, estates, businesses and retirement plans, offering discretionary portfolio management, financial planning and retirement-plan advisory services. The firm bills on a percentage-of-assets basis and delivers ongoing monitoring and reporting, including performance reporting for retirement plans.
The advisor constructs customized, primarily long-term portfolios using diversified mutual funds, ETFs, individual stocks and bonds, and employs both fundamental and technical analysis; it may rebalance or sell positions for tax, risk or cash needs. Guidance Capital may allocate all or a portion of client assets to other managers or platforms (including affiliated sub‑advisers) and performs initial and ongoing oversight of those managers.
The brochure discloses a cluster of affiliated businesses and dual roles that distinguish the firm: owners also operate affiliated RIAs (Dynamic MarketAdvantage, LLC and DMLO Wealth Planning, LLC) and an accounting/tax affiliate (Guidance Tax Management Group, LLC) that may provide tax preparation or estate‑planning services (including free services to certain clients), and some advisory personnel are registered representatives and licensed insurance professionals. These relationships, together with the firm’s institutional custodial relationship and the firm’s practice of providing periodic performance reporting while not charging performance‑based fees or operating proprietary funds, are explicitly disclosed as potential conflicts of interest.
Client services
Expertise
Occupation focus
Fee options
Fixed fees for financial planning based on expected hours; fees may be negotiable.
0.50% to 2.00% annually (based on factors including scope, complexity, asset level, financial planning inclusion, relationship)
Certain Advisory Persons are Registered Representatives who may earn commissions for securities and insurance sales separate from advisory fees.
Up to $300 per hour for financial planning services.
Fee-only: Financial planning fees charged hourly (up to $300/hour) or fixed fee based on estimated hours; fees may be negotiable.
Main office
2020 High Wickham Place, Suite 200
Louisville KY 40245
Advisors at this office
4
Most active in
California · Florida · Georgia · Illinois · Indiana · Kentucky · Maryland · Michigan · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Klein S
Series 65
Louisville, KY
Guidance Capital, Inc.
Klein Stubbs is a financial advisor at Guidance Capital, Inc. with one year of industry experience. He holds a Series 65 designation and has previous experience working at Conviva Care Solutions, LLC and Humana, Inc. Stubbs is also the managing member and owner of an inactive CPA firm licensed in Kentucky. Guidance Capital provides investment advisory and related services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers discretionary portfolio management, financial planning, and retirement-plan advisory services, using diversified portfolios and both fundamental and technical analysis.
Ethan R
Series 65
Louisville, KY
Guidance Capital, Inc.
Ethan Ransdell is a financial advisor at Guidance Capital, Inc. in Louisville, KY, holding a Series 65 designation. He has one year of experience at Guidance Capital and prior work experience across various industries including aviation support, equine association management, and retail. Guidance Capital provides investment advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers discretionary portfolio management and financial planning with an investment approach that includes diversified portfolios using mutual funds, ETFs, stocks, and bonds, combined with both fundamental and technical analysis.
Gregory L
Series 66
Louisville, KY
Guidance Capital, Inc.
Gregory Ludwig is a financial advisor at Guidance Capital, Inc. in Louisville, KY, holding a Series 66 designation with four years of industry experience. His prior roles include positions at Private Client Services, LLC, Money Concepts Advisory Service, and Shared Medical Services. He is also a licensed insurance professional in a non-advisory capacity. Guidance Capital provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, trusts, estates, businesses, and retirement plans, managing approximately $384 million in discretionary assets. The firm employs a long-term investment approach using fundamental and technical analysis, with portfolio construction that includes mutual funds, ETFs, individual securities, and allocations to other managers.
Wyatt C
CFP®, Series 66
Louisville, KY
Guidance Capital, Inc.
Wyatt Callison is a CFP® and holds a Series 66 license with eight years of industry experience. He is affiliated with Guidance Capital, Inc. and has previously worked at Money Concepts Advisory Service and Sherwin-Williams. He is also associated with DMLO Wealth Planning, LLC. Guidance Capital provides investment advisory and related services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers discretionary portfolio management, financial planning, and retirement-plan advisory services, constructing customized long-term portfolios using diversified mutual funds, ETFs, stocks, and bonds with both fundamental and technical analysis.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)