Guiding Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Guiding Financial works with individuals, high‑net‑worth clients, charitable organizations, and businesses, providing individualized investment management alongside a range of wealth‑planning services including ongoing comprehensive planning, project work, and hourly engagements. The firm manages only discretionary portfolios through a two‑advisor team and reports roughly $85 million in assets under management across a very small number of client relationships.
The firm’s investment process is grounded in modern portfolio theory and long‑term asset allocation, with client‑specific investment policy statements and at least quarterly portfolio reviews. Wealth planning is integrated with portfolio management so that comprehensive planning clients receive coordinated investment oversight and the firm considers tax, estate, business, and private‑asset factors when building plans.
What is notable about Guiding Financial is the concentrated client base relative to its AUM, reflecting larger average account sizes and a hands‑on planning model that incorporates privately held assets (valued using client estimates) into net‑worth assessments. The firm does not vote client proxies, generally relies on custodial reporting rather than providing separate written investment reports, and its principal holds CFP® and CPWA credentials.
Client services
Expertise
Fee options
Fixed fees ranging from $1,000 to $10,000 for Project-Based Wealth Planning
1.00% annually for Investment Management Services; 0.50% annually of net worth for Ongoing Comprehensive Wealth Planning
$400 per hour for Wealth Planning services
Fixed monthly fee for Ongoing Comprehensive Wealth Planning (annual fee of 0.50% of net worth paid quarterly)
Main office
Austin TX
Advisors at this office
1
Most active in
Texas
Also doing business as
Guiding Financial · Guiding Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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