G
Guiding Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$85,182,055
Clients
11
64% high-net-worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor with up to 2 employees
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
11
LowAverage account size
$7,743,823
About
Guiding Financial works with individuals, high‑net‑worth clients, charitable organizations, and businesses, providing individualized investment management alongside a range of wealth‑planning services including ongoing comprehensive planning, project work, and hourly engagements. The firm manages only discretionary portfolios through a two‑advisor team and reports roughly $85 million in assets under management across a very small number of client relationships.
The firm’s investment process is grounded in modern portfolio theory and long‑term asset allocation, with client‑specific investment policy statements and at least quarterly portfolio reviews. Wealth planning is integrated with portfolio management so that comprehensive planning clients receive coordinated investment oversight and the firm considers tax, estate, business, and private‑asset factors when building plans.
What is notable about Guiding Financial is the concentrated client base relative to its AUM, reflecting larger average account sizes and a hands‑on planning model that incorporates privately held assets (valued using client estimates) into net‑worth assessments. The firm does not vote client proxies, generally relies on custodial reporting rather than providing separate written investment reports, and its principal holds CFP® and CPWA credentials.
Client services
Financial planning
Portfolio management
Expertise
Wealth management
Business ownership considerations
Cash flow / budgeting
College savings (529s, UTMA, etc.)
General estate planning guidance
Fee options
Fixed fees ranging from $1,000 to $10,000 for Project-Based Wealth Planning
1.00% annually for Investment Management Services; 0.50% annually of net worth for Ongoing Comprehensive Wealth Planning
$400 per hour for Wealth Planning services
Fixed monthly fee for Ongoing Comprehensive Wealth Planning (annual fee of 0.50% of net worth paid quarterly)
Most active in
Guiding Financial has reported serving >5 clients in these states in the last 12 months.
Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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